tag:blogger.com,1999:blog-41929584449091855162024-02-29T21:39:28.927-08:00Website Design Development India - Ongoing SEO Services (Delhi/ncr) IndiaSoftware and Database Applications for Business,Corporate Websites Professional web site design.Specializing in database integration using .asp and website application.Offers web based business applications, database design and implementation, with graphical and back-end components.Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.comBlogger53125tag:blogger.com,1999:blog-4192958444909185516.post-27469466161834358512015-06-15T02:48:00.002-07:002015-06-15T02:48:20.843-07:005 Advanced SEO Strategies for Inbound Experts<div style="-webkit-font-smoothing: antialiased; -webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: Arial, Helvetica, sans-serif; font-size: 0.91em; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.5; margin: 0px 0px 0.9em; orphans: auto; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
SEO is easy to pick up, but very difficult to master. Anyone who spends a few hours learning the fundamental pillars of SEO can get a relatively firm grasp on the basics — including keeping your site updated, harnessing the power of great content, building external links, and getting involved on social media. Each of those strategies is critically important to an SEO campaign, and you can spend months or even years perfecting your approach to each of those strategies.</div>
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For the experienced inbound marketer, the basic advice on how to best handle those tactics is redundant. Browsing through the archives of articles on SEO shows you just how in-depth those basic strategies can be, but it doesn’t provide you with any new information or any advanced techniques that you can put to use in your own SEO campaign.</div>
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Fortunately, there are plenty of more advanced tips and tricks you can use to gain traction in your SEO strategy:</div>
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1. Site Speed Optimization</h2>
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You may already be aware that the speed of your site plays a role in how you rank. Specifically, the faster your site loads and the quicker your users can engage with your material, the better you’re going to fare in search visibility. But you may not be aware of all the micro-tactics you can employ to effectively maximize your site’s speed.</div>
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First, improve your browser caching — make sure your caching plugin (or function) is enabled, but keep it free from complicated settings. Compress as much information on your site as possible, clear out any old pages or drafts stored in your back end, and reduce the size of all your images by loading smaller versions and stripping them of meta data before uploading. You should also find a reliable hosting provider, minimize your redirects, and simplify your code as much as possible, giving users as much functionality as possible without bogging down the processes necessary to make it happen. As with anything else in SEO, you’ll probably have to make tweaks over time.</div>
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2. Advanced Link-Building Techniques</h2>
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Simple link-building tactics include posting in industry forums or submitting guest posts to similar sites. It’s time to take those strategies to the next level. First, start wooing government and educational sites in your area - .gov and .edu links are hard to get, but they’re some of the juiciest links you can find. Sponsor a community college or provide data to a local branch of government — build real relationships with your local .gov and .edu site holders, and build links from there.</div>
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Next, start producing high-quality images. Infographics are, of course, effective for this, but any high-quality photography will do. Make them publicly available, so long as people link back to your domain, and as other bloggers and authors use them, they’ll link to your website to give image credit. You can also take more efforts to circulate your great content by posting them on social bookmarking sites and getting involved in more social channels.</div>
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3. Establishing a Multi-Platform Presence</h2>
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By now, you undoubtedly have a Facebook, Twitter, and LinkedIn, but the social world is far more complex today than it was even two years ago. Get involved on as many channels and platforms as possible. Start by<span class="Apple-converted-space"> </span><a href="http://www.huffingtonpost.com/jayson-demers/does-your-company-need-to_b_6843618.html" style="-webkit-font-smoothing: antialiased; -webkit-transition-duration: 0.25s; color: #0077cf; text-decoration: none; transition-duration: 0.25s;" target="_blank">making a mobile app</a> — Google is indexing apps now, and they’ll likely play a larger role in ranking in the future. Then claim your company’s profile on any social platforms you’ve as of yet neglected, such as Snapchat, Yik Yak, or Meerkat. Wider visibility is always better.</div>
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Finally, get yourself noticed on all the third-party apps you can. List your business on local directories like Yelp, but go a step further to get mentioned in other applications. Strike a deal with Uber or Lyft. Find niche apps related to your industry, and offer something of value to them in exchange for a mention.</div>
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4. Ensuring the Accessibility of Your Site</h2>
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Take the time to occasionally gauge the accessibility of your site using Google Webmaster Tools. First, check to ensure your site is up and functioning properly, then head to the "Crawl Errors" section and scout for any page-level discrepancies that might have sprouted since the last time you checked. If there are any 404 errors listed here, set up a 301 redirect to a new, appropriate page to instantly fix the problem.</div>
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You’ll also want to pull a manually updated sitemap from your website and compare it against all the pages that Google lists as currently indexed. If there are any discrepancies here, you might have a major indexing problem.</div>
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5. Subverting the Knowledge Graph</h2>
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The Knowledge Graph is one of the most formidable obstacles search marketers will face in the next few years. Because it offers searchers immediate information, it prevents at least some portion of potential visitors from traveling to your site. Right now, the Knowledge Graph’s domain is relatively limited, but it’s going to expand dramatically in the next few years.</div>
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To prepare for this, shift your content strategy. Stay away from any topics that provide immediate, direct information about a general topic. Instead, focus on in-depth how-to articles or very niche questions that Google wouldn’t be able to easily store in a database. Keep your topics as specific as possible, and start answering more complicated questions.</div>
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These are only a handful of the advanced practices that inbound experts use to hone their approach to SEO. With an in-depth knowledge of the functions in Webmaster Tools and a ground-level understanding of website code, you can delve even deeper into the bits and pieces that ultimately make your website successful in ranking higher.</div>
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I’ll leave you with one more piece of advice, useful for new SEO strategists but indispensable for more experienced experts: read the news. It’s advice you’ve undoubtedly heard before, but it’s all too easy to let the habit slip. In as little as a few days, you could fall behind the times and your strategy could lag behind the competition. Staying up-to-date on the latest technologies, latest Google updates, and latest rounds of speculation could very well give you the competitive edge you need to stay ahead.</div>
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<span style="color: red;"><span style="font-family: "Source Sans Pro",Helvetica,sans-serif; font-size: 16px; line-height: 24px;">Courtesy of: <a href="http://searchenginewatch.com/sew/how-to/2407579/5-advanced-seo-strategies-for-inbound-experts" rel="nofollow" target="_blank">searchenginewatch.com</a></span></span></div>
Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com6tag:blogger.com,1999:blog-4192958444909185516.post-65851993066377067182015-06-15T02:46:00.000-07:002015-06-15T02:46:04.241-07:00Stop Believing These Three Common SEO Lies<div style="-webkit-text-stroke-width: 0px; box-sizing: border-box; color: black; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; margin: 0px 0px 12px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
Given that good Search Engine Optimisation techniques are considered the Holy Grail of online branding, it should probably come as no surprise to find a multitude of myths, tall-tales and outright lies being spread about the process.</div>
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The trouble is, when these misleading ideas become popular, real businesses start following them. By the time they realise they took a wrong turn, it’s too late. The damage has been done, and they’ve wasted time and, quite possibly, a good bit of money in the process.</div>
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To help you avoid these all-too-common SEO lies, here are three of the most depressingly widespread falsehoods.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">1. If you build an optimised website, you’re sorted</strong></div>
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Some companies think all the SEO their website needs can be handled during its design. As long as all the initial text we upload is well-written and packed with relevant keywords, they think, we’ve done all the ‘SEO-ing’ we need.</div>
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This may be true if you are in a niche that gets searched a couple of times per week. If that is the case, you don’t really need SEO as nobody is looking for what you provide anyway.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">2. Google hates link building</strong></div>
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This downright lie has become so common recently, that even some fairly trusted sources have started believing it. The idea is that, during recent algorithm changes, Google expressly took action against all attempts to link build and, so, trying to implement these tactics in your SEO is now essentially a grey hat activity. Nothing could be further from the truth.</div>
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Natural links are still a 100% legitimate way to add authority to your website. Earn your links instead of buying them or using spammy link building tactics.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">3. It’s all about targeting one big keyword</strong></div>
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This is an area where may amateur marketers go very, very wrong. They decide that, because their company deals in, say, photocopiers, their sole SEO aim should be to lead the Google search rankings for ‘photocopiers’. From that point on, they pour all their content efforts into targeting this and only this keyword. This quest is doomed from the start.</div>
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The problem is, unless they are the only site in the world discussing photocopiers (and they won’t be), they are unlikely to ever make good on the goal. Similarly, as they are ignoring all the other highly lucrative long form keywords related to photocopiers, they are missing out on much more obtainable and much more lucrative SEO opportunities.</div>
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SEO is crucial for any company who wants to get noticed online. Yet that does not mean you should believe everything that you read about the topic. Good SEO is all about crafting a well-balanced, regular, long term strategy, involving relevant, intelligent content and smart keywords. If anybody offers ‘advice’ that tells you different, you would be wise not to follow.</div>
<span style="-webkit-text-stroke-width: 0px; box-sizing: border-box; color: black; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;"><br style="box-sizing: border-box;" /></span><span style="color: #141412; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px;">Courtesy of: </span><a href="http://www.business2community.com/seo/stop-believing-three-common-seo-lies-01221916" rel="nofollow" style="box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px; text-decoration: none;" target="_blank">business2community.com</a>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com1tag:blogger.com,1999:blog-4192958444909185516.post-22102831310389032072015-06-15T02:43:00.000-07:002015-06-15T02:43:15.991-07:00Bing joins Google in favoring mobile-friendly sites<div style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #222222; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 1.7em; margin: 0px 0px 0.7em; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
Microsoft is adjusting how it ranks Bing search results for mobile users, prioritizing sites that display better on smaller screens to accommodate the increased use of mobile search.</div>
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The changes, announced Thursday, come less than a month after Google started prioritizing mobile-optimized sites in its search results. Both companies are looking to attract more users by providing a better search experience on smartphones and tablets.</div>
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Microsoft said it expects to roll out the changes<span class="Apple-converted-space"> </span><a href="http://blogs.bing.com/webmaster/2015/05/14/our-approach-to-mobile-friendly-search/" style="box-sizing: border-box; color: #25a7d7; text-decoration: none;">in the coming months</a>. Sites that display well on smaller screens will also be flagged with a new “mobile friendly” tag.</div>
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In the U.S. last year, Bing had roughly<span class="Apple-converted-space"> </span><a href="http://gs.statcounter.com/#mobile+tablet-search_engine-US-monthly-201308-201408" style="box-sizing: border-box; color: #25a7d7; text-decoration: none;">6 percent of the mobile search market</a>, compared with Google’s 83 percent, according to figures from StatCounter.</div>
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The changes don’t mean mobile-optimized sites will necessarily appear at the top of results. “You can always expect to see the most relevant results for a search query ranked higher, even if some of them are not mobile friendly,” Microsoft said.</div>
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It considers a variety of elements to decide which sites display best on smartphones and tablets. For example, sites with large navigational elements that are spaced well apart will be prioritized, as well as sites that don’t require a lot of zooming and lateral scrolling. Bing will also favor sites with mobile-compatible content. That means pages with Flash content, which doesn’t work well on iOS devices, might get demoted.</div>
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Microsoft highlighted Fandango’s mobile site as one that will be prioritized under the changes, more so than Movies.com.</div>
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The company has also developed a tool to help webmasters assess the mobile friendliness of their sites. It will be made available in a few weeks.</div>
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<span style="color: #141412; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px;">Courtesy of: </span><a href="http://www.pcworld.com/article/2922812/bing-joins-google-in-favoring-mobilefriendly-sites.html" rel="nofollow" style="box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px; text-decoration: none;" target="_blank">pcworld.com</a> </div>
Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-58950538898736584392015-06-15T02:41:00.001-07:002015-06-15T02:41:29.792-07:00What does Ricky Bobby know about SEO? 31 stats<div style="-webkit-text-stroke-width: 0px; box-sizing: border-box; color: black; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; margin: 0px 0px 12px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<a class="external" href="http://searchenginewatch.com/sew/opinion/2288392/time-for-a-new-definition-of-seo" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Search Engine Optimization (SEO)">Search Engine Optimization (SEO)</a><span class="Apple-converted-space"> </span>is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.</div>
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What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby?</div>
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Here are 31 stats on SEO that show what Ricky Bobby knows.</div>
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<li style="box-sizing: border-box;">#1 driver of traffic to a web site is organic search. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Search Engine Journal">Search Engine Journal</a>)</li>
<li style="box-sizing: border-box;">Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. (source: Search Engine Journal)</li>
<li style="box-sizing: border-box;">98% of all business to business relationships are traced back to a search on Google. (Source:<a class="external" href="http://attractum.com/services/seo-search-engine-optimisation/seo-the-facts/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="MarketingSherpa"><span class="Apple-converted-space"> </span>MarketingSherpa</a>).</li>
<li style="box-sizing: border-box;">93% of online experiences begin with a search engine. (source: Search Engine Journal)</li>
<li style="box-sizing: border-box;">91% of US internet user search every month (source:<span class="Apple-converted-space"> </span><a class="external" href="http://blog.hubspot.com/insiders/seo-facts" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Hubspot">HubSpot</a>)</li>
<li style="box-sizing: border-box;">88% of mobile search is for a local business or establishment. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://digitalmarketingphilippines.com/8-interesting-facts-about-mobile-seo-infographic/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Digital Marketing Philippines">Digital Marketing Philippines</a>)</li>
<li style="box-sizing: border-box;">88% of search engine optimization marketers believe optimizing for mobile will be more important this year. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://www.factbrowser.com/source/brightedge/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="BrightEdge">BrightEdge</a>)</li>
<li style="box-sizing: border-box;">86% of internet traffic is generated through search engines. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://www.factbrowser.com/source/google/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Google">Google</a>)</li>
<li style="box-sizing: border-box;">81% of search engine optimization marketing believe integrating marketing data and measuring cross-channel return on investment will be more important this year. (source: BrightEdge)</li>
<li style="box-sizing: border-box;">Mobile search traffic is growing at a rate of 125% while desktop search traffic is growing at a 12% rate. (source: Visual Solutions)</li>
<li style="box-sizing: border-box;">80% of smartphone searches are spontaneous; 44% are goal-oriented. (source: Visual Solutions)</li>
<li style="box-sizing: border-box;">70-80% of users click on organic search results rather than paid search. (source: Search Engine Journal)</li>
<li style="box-sizing: border-box;">75% of clicks on a search engine page are on the Top 5 results. (source: HubSpot)</li>
<li style="box-sizing: border-box;">Over 70% of users find a website via a search engine. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://barnraisersllc.com/wp-admin/post.php?post=9246&action=edit" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Optimus">Optimus</a>)</li>
<li style="box-sizing: border-box;">75% of users never scroll based the first page of search results. (source: Search Engine Journal)</li>
<li style="box-sizing: border-box;">70% of the links search users click on are organic. (source: Search Engine Journal)</li>
<li style="box-sizing: border-box;">68% of search engine optimization marketers believe optimizing for video will be more important this year. (source: BrightEdge)</li>
<li style="box-sizing: border-box;">63% of search engine optimization marketers believe search engine ranking will be more important this year. (source: BrightEdge)</li>
<li style="box-sizing: border-box;">Just having the word ‘video’ in a search result title or meta description improves click through rates by an estimated 55%. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://www.emarketer.com/Article/Video-Next-Frontier-Email-Marketers/1009980" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="eMarketer">eMarketer</a>)</li>
<li style="box-sizing: border-box;">Over 50% of online buyers purchase products from websites found via search engines. (source: Optimus)</li>
<li style="box-sizing: border-box;">50% of search users begin their search on a mobile device. (source: Digital Marketing Philippines)</li>
<li style="box-sizing: border-box;">50% of mobile search users who search for a local business visit that business within the same day. (source: Digital Marketing Philippines)</li>
<li style="box-sizing: border-box;">50% of consumers who visit Amazon conduct an online search first. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://www.factbrowser.com/source/compete/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Compete">Compete</a>)</li>
<li style="box-sizing: border-box;">45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://moz.com/blog/2014-inbound-marketing-trends" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Moz">Moz</a>)</li>
<li style="box-sizing: border-box;">40% of users click the first ranking site on search engines. (source: Optimus)</li>
<li style="box-sizing: border-box;">40% of users change their keyword search if they cannot find what they are looking for on the first page of search engines. (source: Optimus)</li>
<li style="box-sizing: border-box;">25% of Google search are for local businesses or establishments. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://www.factbrowser.com/source/chitika/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Chitka">Chikta</a>)</li>
<li style="box-sizing: border-box;">4.9 billion internet searches every month. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://www.visualsolutions-co.com/services/seo-facts.php" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="comScore">comScore</a>)</li>
<li style="box-sizing: border-box;">$2.2 billion will be spent on search engine optimization in 2016. (source: BrightEdge)</li>
<li style="box-sizing: border-box;">133 million unique searches each month. (source: comScore)</li>
<li style="box-sizing: border-box;">Video is 50 times more likely to get organic page ranks in Google than plain text results. (source:<span class="Apple-converted-space"> </span><a class="external" href="http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank" title="Forrester">Forrester</a>)</li>
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SEO is a marathon, not a sprint. It takes research, effort, tracking, and most importantly, identifying goals at the beginning. While being first is never easy, it’s usually worth the achievement and definitely has its rewards.</div>
<span style="color: #141412; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px;">Courtesy of: </span><a href="http://www.business2community.com/seo/what-does-ricky-bobby-know-about-seo-31-stats-01234578" rel="nofollow" style="box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px; text-decoration: none;" target="_blank">business2community.com</a>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-85607977062895929582015-06-15T02:39:00.000-07:002015-06-15T02:39:34.161-07:003 SEO Predictions You Need to Know for 2016<h2 style="-webkit-text-stroke-width: 0px; box-sizing: border-box; color: black; font-family: Lato, sans-serif; font-size: 1.5em; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; line-height: 1.1; margin-bottom: 15px; margin-top: 30px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
1. Mobile is the future</h2>
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Mobile searches will surpass desktop in 2016</h2>
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According to eMarketer, 2015 will see mobile search reach the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets rather than the traditional medium of desktop and laptop search.</div>
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image: http://cdn.business2community.com/wp-content/uploads/2015/06/Mobile-search-advertising-spend.png.png</div>
<img alt="Mobile search advertising spend" class=" aligncenter wp-image-1246678 " src="http://cdn.business2community.com/wp-content/uploads/2015/06/Mobile-search-advertising-spend.png.png" height="604" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="625" /><br />
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<i style="box-sizing: border-box;">Figure 1: Increasing search ad spending on mobile over time from 2013 to 2018</i></div>
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What does this mean for your business?</h2>
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Apart from making your website both mobile friendly and responsive to all devices, you need to go a little further.</div>
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It means you need to have a mobile mindset for all of your website and product based decisions. Consider how your content will appear on a smartphone before finalizing your website, product pages, service pages and layouts.</div>
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The aim is to give mobile users the same optimum experience when they visit proper desktop websites.</div>
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In other words, businesses must give thought to all of the following; mobile marketing strategy; mobile design, mobile search marketing and advertising, mobile e-commerce and mobile payment, mobile CRM (customer relationship management), mobile coupons, and integrating mobile, local and social.</div>
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image: http://cdn.business2community.com/wp-content/uploads/2015/06/PlusNet-mobile-mindset-for-SEO.png.png</div>
<img alt="PlusNet mobile mindset for SEO" class="size-full wp-image-1246679 aligncenter " src="http://cdn.business2community.com/wp-content/uploads/2015/06/PlusNet-mobile-mindset-for-SEO.png.png" height="330" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 2: A case study of PlusNet whose “mobile first” mindset led to increased conversions on mobile</i></div>
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image: http://cdn.business2community.com/wp-content/uploads/2015/06/Mobile-design-tips-for-SEO.png.png</div>
<img alt="Mobile design tips for SEO" class="size-full wp-image-1246680 aligncenter " src="http://cdn.business2community.com/wp-content/uploads/2015/06/Mobile-design-tips-for-SEO.png.png" height="419" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 3: The difference between past and present mobile designs. Note, the new focus on better visual experience and the use of space to highlight important elements of the web page</i></div>
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image: http://cdn2.business2community.com/wp-content/uploads/2015/06/Example-of-mobile-design-Zazzle.png.png</div>
<img alt="Example of mobile design - Zazzle" class="size-full wp-image-1246681 aligncenter " src="http://cdn2.business2community.com/wp-content/uploads/2015/06/Example-of-mobile-design-Zazzle.png.png" height="550" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="442" /><br />
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<i style="box-sizing: border-box;">Figure 4: Example of Zazzle Mobile Design changes:</i></div>
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What did Zazzle do?</div>
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<li style="box-sizing: border-box;">Created simpler, more focused product pages</li>
<li style="box-sizing: border-box;">Kept only features that are useful to mobile users</li>
<li style="box-sizing: border-box;">Prioritized products that are popular with mobile users</li>
<li style="box-sizing: border-box;">Created mobile-only deals and promotions</li>
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The results?</div>
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A 186% increase in mobile sales</div>
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image: http://cdn.business2community.com/wp-content/uploads/2015/06/Call-only-ads-in-search.png.png</div>
<img alt="Call-only ads in search" class="size-full wp-image-1246682 aligncenter " src="http://cdn.business2community.com/wp-content/uploads/2015/06/Call-only-ads-in-search.png.png" height="275" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 5: The tactic of using “Call-Only” ads can work well for businesses who want to increase the call conversion on mobile devices. This could work for products where users don’t need to gain an understanding about them and want a quick answer, for example: removal, storage, laundry, car rental…etc</i></div>
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Claim your business across Google Search, Maps, and Google+</h2>
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50% of consumers visit a store within a day of searching on a smartphone.</div>
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72% of consumers who searched for local information on a smart phone visited a store within 5 miles* (<a class="external" href="https://www.thinkwithgoogle.com/research-studies/how-advertisers-can-extend-their-relevance-with-search.html" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank">Source: Google, May 2014</a>) and of the 69% of Australians who use social media 30% post reviews. *(<a class="external" href="https://www.sensis.com.au/content/dam/sas/PDFdirectory/Yellow-Social-Media-Report-2014.pdf" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank">Source: YP Sensis 2014</a>)</div>
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Soaring mobile search will have a major impact on local businesses, especially for retail stores and hospitality venues such as restaurants, cafes, and hotels.</div>
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This emphasizes the importance of getting your business listed on Google Plus Local, Maps and customising your search appearance.</div>
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Businesses should ensure they have completed the full description of products, services, images, videos and social reviews.</div>
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2. The rise of voice search</h2>
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Next time you use Siri, Cortana, or Google Now think about how your interaction is different.</div>
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image: http://cdn.business2community.com/wp-content/uploads/2015/06/Examples-of-voice-search.png.png</div>
<img alt="Examples of voice search" class="size-full wp-image-1246683 aligncenter" src="http://cdn.business2community.com/wp-content/uploads/2015/06/Examples-of-voice-search.png.png" height="329" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 6: Voice search is now available on Apple Siri, Google Now and Windows Cortana phones</i></div>
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With text-based search, you type something like “Home Depot” and you click on the address to find its location.</div>
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With voice search, you’ll say, “Where is the nearest Home Depot?”</div>
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Think about how you began your search. Did you open the search box by touch or did you prompt the assistant by saying “OK, Google.”</div>
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Not long ago an agency, Rosetta, published a brilliant<span class="Apple-converted-space"> </span><a class="external" href="http://searchenginewatch.com/sew/how-to/2383498/how-will-voice-search-impact-a-search-marketers-world" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank">article</a><span class="Apple-converted-space"> </span>that shared the unique idea that voice search is marked by the use of question words: Who, What, Where, Why, and How.</div>
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These are the question terms that will define our changing search patterns on mobile devices.</div>
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While desktop searches will be used for in-depth content that can’t be answered in basic short form.</div>
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image: http://cdn2.business2community.com/wp-content/uploads/2015/06/Mobile-device-search-volume-growth.png.png</div>
<img alt="Mobile device search volume growth" class="size-full wp-image-1246684 aligncenter " src="http://cdn2.business2community.com/wp-content/uploads/2015/06/Mobile-device-search-volume-growth.png.png" height="322" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 7: As you can see tablet growth is the highest, due to the growth of Wi-Fi and voice search.</i></div>
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image: http://cdn2.business2community.com/wp-content/uploads/2015/06/Ready-to-act-based-on-search-queries.png.png</div>
<img alt="Ready to act based on search queries" class="size-full wp-image-1246685 aligncenter " src="http://cdn2.business2community.com/wp-content/uploads/2015/06/Ready-to-act-based-on-search-queries.png.png" height="400" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 8: The ready-to-act level changes when it comes to different type of search queries.</i></div>
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As you may know, Google is launching voice recognition search features on Google apps.</div>
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Voice search changes the behaviours of consumers by moving faster than type search. Although Google hasn’t provided exact stats on the superiority of voice recognition over type search yet.</div>
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Part of this change is to embrace the increasing popularity of mobile search and to make the search engine more proficient, saving the consumer both time and effort.</div>
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Conversational search helps users answer fact, stat-based questions such as “tell me the hotels in the Sydney CBD”, it can then refine the search to “find me the cheapest hotel in Sydney CBD”.</div>
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You can appreciate how efficient the search assistant system is, making the entire process much easier for the time-pressed consumer.</div>
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What You Can Do To Embrace This Change?</h2>
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You need to improve your efforts on local SEO. Search results depend on many factors, among them are full details about products/services (pricing, location), reviews, and local citation. All of which are important factors to get your site ranking highly in search results</div>
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It is now important to make your apps search friendly. Apps are becoming more integrated within Google search results since Google has started indexing app content. Accordingly, businesses can make sure their app appear in search results under web and applications, making it more accessible to users.</div>
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image: http://cdn.business2community.com/wp-content/uploads/2015/06/Example-of-apps-appearing-in-a-search-tab.png.png</div>
<img alt="Example of apps appearing in a search tab" class="size-full wp-image-1246686 aligncenter " src="http://cdn.business2community.com/wp-content/uploads/2015/06/Example-of-apps-appearing-in-a-search-tab.png.png" height="550" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="305" /><br />
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<i style="box-sizing: border-box;">Figure 9: Example of apps appearing in search results</i></div>
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Another key point I took from the conference was the importance of the mix between<span class="Apple-converted-space"> </span><a class="external" href="http://www.jeffbullas.com/2015/06/04/5-reasons-content-marketing-more-than-a-fad/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank">content marketing</a><span class="Apple-converted-space"> </span>and SEO.</div>
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It is important to integrate your SEO strategy with your content marketing.</div>
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For example, conducting comprehensive long tail keyword research to identify the popular words and phrases that users are searching is only necessary or pertinent when combined with the relevant content strategy which could involve FAQs, Facts, How-to-articles, Explainer Videos and so on.</div>
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image: http://cdn.business2community.com/wp-content/uploads/2015/06/Long-tail-keyword-research-example-spreadsheet.png.png</div>
<img alt="Long tail keyword research example spreadsheet" class="size-full wp-image-1246687 aligncenter " src="http://cdn.business2community.com/wp-content/uploads/2015/06/Long-tail-keyword-research-example-spreadsheet.png.png" height="342" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 10: Example of<span class="Apple-converted-space"> </span></i><a class="external" href="http://resultdrivenseo.com.au/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank"><i style="box-sizing: border-box;">Result Driven SEO</i></a><i style="box-sizing: border-box;">’s long-tail keyword research.</i></div>
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Analyse your long tail keywords to find patterns, and consider using those that stretch into six and seven words in length, including question phrases and positives or negatives accordingly. Then you can write content using these terms.</div>
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image: http://cdn2.business2community.com/wp-content/uploads/2015/06/Voice-searches-and-long-tail-keywords-graph.png.png</div>
<img alt="Voice searches and long tail keywords graph" class="size-full wp-image-1246688 aligncenter " src="http://cdn2.business2community.com/wp-content/uploads/2015/06/Voice-searches-and-long-tail-keywords-graph.png.png" height="316" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 11: Voice searches contain more words – this means long-tail keywords are even more important as part of the SEO process.</i></div>
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Google has yet to comment on how conversational search will impact ad listings, but I doubt any significant changes will occur any time soon.</div>
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3. Structured data and direct answers are trending</h2>
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Direct answers are Google’s attempt to show you the an exact answer to your search query at the top of the search page.</div>
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They were not originally designed with mobile in mind, but the requirements and restrictions of mobile search have pushed its growth.</div>
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<b style="box-sizing: border-box; font-weight: 700;">Bad news</b></div>
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<li style="box-sizing: border-box;">Google: “we built Google for users, not websites.”</li>
<li style="box-sizing: border-box;">Approximately 19% of queries result in rich/direct answers</li>
<li style="box-sizing: border-box;">Bad for specialized search engines and competing answer engines –i.e. weather sites, shopping searches, yellow pages and lyric sites</li>
<li style="box-sizing: border-box;">If your business strategy is to collect and present data and facts you don’t own, Google is now a direct competitor</li>
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<b style="box-sizing: border-box; font-weight: 700;">Good news</b></div>
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<li style="box-sizing: border-box;">Most direct answer platforms are not commercially valuable.</li>
<li style="box-sizing: border-box;">Some answer engines (Weather Underground) provide data to Google via licensing –additional revenue + traffic stream</li>
<li style="box-sizing: border-box;">If you are the answer to a direct answer (what is the best restaurant in Sydney) then life is good!</li>
<li style="box-sizing: border-box;">About 75% of the time, links to the source are provided</li>
<li style="box-sizing: border-box;">Most searches can’t be turned into a direct answer, and many search sessions are multi-step</li>
<li style="box-sizing: border-box;">Major sites are not reporting a downturn in traffic as a result (so far)</li>
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How to adapt</h2>
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Provide<span class="Apple-converted-space"> </span><b style="box-sizing: border-box; font-weight: 700;">structured data<span class="Apple-converted-space"> </span></b>for everything you can.</div>
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Do you ever wonder how some e-commerce sites get yellow stars, prices, or thumbnails in their search result listings?</div>
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That’s structured data at work.</div>
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Structured data sounds a bit off-putting, but it’s simply a way of tagging the data in your web pages so that search engines can easily understand. These data elements can be anything from pricing and availability to breadcrumbs and video.</div>
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So what exactly does structured data look like in search engine listings?</div>
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Structured data is the “extra” information that you see next to a website and meta description. For example, if you are searching for a restaurant, you will not only see the restaurant’s name, but also additional information such as hours, pricing and stars to indicate positive reviews.</div>
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So do you need a web developer to manage structured data and SEO for you?</div>
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Unfortunately, yes you do, your time is better spent growing your business rather than trying to figure out how to implement structured data on your website.</div>
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image: http://cdn.business2community.com/wp-content/uploads/2015/06/Google-reviews-in-search.png.png</div>
<img alt="Google reviews in search" class="size-full wp-image-1246689 aligncenter " src="http://cdn.business2community.com/wp-content/uploads/2015/06/Google-reviews-in-search.png.png" height="198" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 12: Example of Google review and video mark-up</i></div>
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image: http://cdn.business2community.com/wp-content/uploads/2015/06/Additional-information-next-to-reviews-in-Google-search.png.png</div>
<img alt="Additional information next to reviews in Google search" class="size-full wp-image-1246690 aligncenter " src="http://cdn.business2community.com/wp-content/uploads/2015/06/Additional-information-next-to-reviews-in-Google-search.png.png" height="341" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 13: You can mark-up not only for rating but, time, price and other specs</i></div>
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Structured data is definitely not only for search engines. If done correctly it will make your result much more attractive and increase your click through rate.</div>
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<b style="box-sizing: border-box; font-weight: 700;">Tools and Resources For Your Markup</b></div>
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<li style="box-sizing: border-box;"><a class="external" href="https://developers.google.com/structured-data/testing-tool/" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank">Googles Structured Data Testing Tool</a></li>
<li style="box-sizing: border-box;"><a class="external" href="http://schema.org/LocalBusiness" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank">Schema.org for Local Businesses</a></li>
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Change how Google displays your brand</h2>
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Your brand’s ‘Knowledge Graph’ panel is your new digital business card, your brand’s first impression.</div>
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It is the box that shows up on the right side of a Google search.</div>
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Here’s how you tell Google what needs to be there.</div>
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Companies and people can now customize their own data in the ‘Knowledge Graph’ by adding structured data mark-up to their official website. The following types of data may be customized:</div>
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<li style="box-sizing: border-box;"><a class="external" href="https://developers.google.com/structured-data/customize/logos" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank">Logos</a></li>
<li style="box-sizing: border-box;"><a class="external" href="https://developers.google.com/structured-data/customize/contact-points" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank">Company Contact Numbers</a></li>
<li style="box-sizing: border-box;"><a class="external" href="https://developers.google.com/structured-data/customize/social-profiles" style="background-color: transparent; box-sizing: border-box; color: #337ab7; cursor: pointer; text-decoration: none;" target="_blank">Social Profile Links</a></li>
</ul>
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image: http://cdn2.business2community.com/wp-content/uploads/2015/06/Structured-mark-up-in-Google-search.png.png</div>
<img alt="Structured mark up in Google search" class="size-full wp-image-1246691 aligncenter " src="http://cdn2.business2community.com/wp-content/uploads/2015/06/Structured-mark-up-in-Google-search.png.png" height="354" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
<div style="-webkit-text-stroke-width: 0px; box-sizing: border-box; color: black; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; margin: 0px 0px 12px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<i style="box-sizing: border-box;">Figure 14: Businesses can now customize their logo, contact info, and social profiles in the Knowledge Graph by adding structured data mark-up to their official website</i></div>
<div style="box-sizing: border-box; margin: 0px 0px 12px;">
image: http://cdn2.business2community.com/wp-content/uploads/2015/06/Customize-what-Google-shows-about-your-brand.png.png</div>
<img alt="Customize what Google shows about your brand" class="size-full wp-image-1246692 aligncenter " src="http://cdn2.business2community.com/wp-content/uploads/2015/06/Customize-what-Google-shows-about-your-brand.png.png" height="313" style="border: 0px; box-sizing: border-box; display: block; margin: 0px auto; vertical-align: middle;" width="550" /><br />
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<i style="box-sizing: border-box;">Figure 15: The information about Result Driven SEO is accurate and, fortunately, our previous clients have left some good Google reviews</i></div>
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<b style="box-sizing: border-box; font-weight: 700;">Wrapping it up</b></h2>
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Mobile searches out number desktop, it has become crystal clear that mobile is the future of digital marketing.</div>
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As marketers and site owners we need to think “mobile” in all of our digital dealings, and we must have a mobile marketing strategy in place.</div>
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Voice search and direct answers are also growing strongly, meaning content marketing and SEO should go together to make your site a source of authoritative information.</div>
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With the increasing integration of apps to search results, make sure that your apps are search friendly.</div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: border-box; color: black; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; margin: 0px 0px 12px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
Finally, make use of Google Products such as Google Plus Local and Structured Data to make your site easily crawlable by Google through text-based and voice searches.</div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: border-box; color: black; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; margin: 0px 0px 12px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
The results of which should be more leads to your website, and more sales. Good Luck!</div>
<span style="color: #141412; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px;">Courtesy of: </span><a href="http://www.business2community.com/seo/3-seo-predictions-you-need-to-know-for-2016-01246676" rel="nofollow" style="box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px; text-decoration: none;" target="_blank">business2community.com</a>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-55271040803800696332015-06-15T02:37:00.000-07:002015-06-15T02:37:04.029-07:005 SEO tips for startups from the CEO of Volume Nine<div id="blog-page-header" style="-webkit-text-stroke-width: 0px; background-color: white; color: #231f20; font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 16px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
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5 SEO tips for startups from the CEO of Volume Nine</h1>
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<em>Chuck Aikens is the CEO of<span class="Apple-converted-space"> </span><a href="http://www.v9seo.com/" style="color: #0087cd; font-weight: normal; text-decoration: none;">Volume Nine </a>which is a leading SEO and Social Media company here in Denver, CO. Volume Nine was founded in 2006 and has been named to the Inc 5000 Fastest Growing Companies for the last 3 years. When not working hard, Chuck is working towards his lifetime dreams of throwing catch with Peyton Manning in his backyard and playing golf with Rory McIrory at Cherry Hills Coutry Club.</em></div>
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<strong style="font-weight: bold;">1) What is the most important thing for a startup to remember when creating and executing an SEO strategy?</strong></div>
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The first thing to remember is to be patient. Google and all the other search engines in the world are smart. Like, really smart. There are many, many different factors they use in evaluating and ranking sites; many of these are dependent upon time. When the search engines evaluate a site, they look at things like longevity, how well built up your network is, whether or not you are established on the internet, etc.</div>
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Essentially, they want you to prove to them that you can be trusted to be put in their search results and this only grows with time. Less competitive industries will find it quicker to build up this trust, but is is crucial to understand that all SEO work take some degree of time and effort to see success. Or, in other words, doing good SEO takes work. You can't cheat the system - Google will always win. </div>
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However, that does not mean there is no hope. A start-up should work towards creating a solid SEO foundation for which all their future efforts can rely upon. Things like technical optimization, site speed, having great on-site content, doing light content optimization, etc. can go a long, long way towards seeing long term success. Following these basics, it is then time to start thinking about getting going with more time-intensive tactics such as content marketing, social, blogging, influencer outreach, etc. </div>
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<strong style="font-weight: bold;">2) How do you optimize your site, if the most appropriate keywords are highly competitive? Alternative approaches?</strong></div>
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If your target keywords are highly competitive, you may need to find keywords that are searched less but are not as competitive. When starting out, we often recommend that you pick a few specific keyword themes that you can establish authority and relevancy. Google will often rank a new website (or business) that focuses on 1 or 2 very specific concepts over a more trusted website that covers a wider set of topics.</div>
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When you optimize your website, or build in-bound links, be sure to not over-optimize as Google doesn't like websites that are deploying obvious SEO tactics. Older and more established websites might get away with it, but Google algorithms are built to catch sloppy SEO. We always like to tell people (and so does Google) that often times the best SEO 'technique' is to simply build an awesome, unique, and relevant website. If your site is good, a lot of the SEO gets taken care of on it's own through the distribution and interaction from your users. </div>
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By the way, the Google algorithms updates over the last 2 years have been named after animals so we aren't pulling a prank on you when you start talking about the Panda, Penguin, and Pigeon updates.</div>
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<strong style="font-weight: bold;">3) What are some of the best strategies for building organic SEO?</strong></div>
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Once you have optimized your site and finished the first round of promotions, the next step is to setup and commit to a long-term strategy. Many exerts in our industry say that "Content is King" and you should definitely put some effort into developing great content that will attract your target audience to your website. More importantly, you should use content marketing to win links, get social shares, and build up the authority and trust of your website. Other ways of generating organic traffic is getting earned press mentions, guess blogging, conducting webinars, building infographics, or just asking your partners and vendors for a link. Not only is this a good SEO strategy, but you might also get some great referral traffic as well.</div>
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<strong style="font-weight: bold;">4) At what point do you think it is appropriate for a company to buy search results?</strong></div>
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If you have a viable offering and are ready to sell something or generate leads, buying traffic from the Search Engines should be something that you evaluate. A good Paid Search program is a great complement to your Organic Search program. In the beginning, it is a great way to see what the best converting keywords are and how much they cost. Furthermore, studies show that having both an organic listing in the search results along a paid advertisement works better together than have just organic or just paid advertisements.</div>
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Display advertising, social advertising, and re-targeting are also other great mediums for start-ups to get the word out and may bring positive ROI even though they can sometimes take quite a bit of work to get up and running efficiently. </div>
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<strong style="font-weight: bold;">5) What else would you recommend to a startup that in not familiar with SEO techniques?</strong></div>
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SEO is an important first step as you can build on a good framework for many years to come. But it doesn't stop at optimizing your website, you also need to produce great content, build a social community, and develop out your creative assets. One you get someone to your website, you need to work on conversion rates, be mobile friendly, use rich media like video, and overall think about how marketing automation works with your organic and paid traffic. </div>
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It sounds like a lot of work, but SEO is just one part of a solid Inbound Marketing program, and we find ourselves working with our clients on all of these different specialties in some capacity even if our main focus is SEO and that is where we started with almost all of our clients.</div>
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<span style="color: #141412; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px;">Courtesy of: </span><a href="http://www.builtincolorado.com/2014/09/04/5-seo-tips-startups-ceo-volume-nine" rel="nofollow" style="box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px; text-decoration: none;" target="_blank">builtincolorado.com</a> </div>
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Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-65760927594102569002015-05-06T01:21:00.001-07:002015-05-06T01:21:55.955-07:003 Ways to Improve Your Website with PodsnackIf you have any kind of audio content you want to embed on your website in a playlist, <a href="http://www.podsnack.com/" target="_blank">Podsnack</a> is the best way to do it. Here are 3 ways in which you can make your visitors experience better using our tool:<br />
<strong>1. Background music</strong>. Make sure to choose something
relaxing, that goes well with the theme and content of your website,
some classical music perhaps would provide a soothing audio background
while the user browses the content of your website. As an example click
play below and read the rest o this article<br />
<iframe allowfullscreen="allowfullscreen" height="35" src="https://cdns.snacktools.net/podsnack/embed_https.html?hash=a1hm0c1x&t=1429177453" style="border-style: none;" width="35"></iframe><img alt="" class="aligncenter" height="350" src="http://files.snacktools.net.s3.amazonaws.com/snacktools/site/blog/picjumbo.com_IMG_7417.jpg" style="text-align: center;" width="500" /><br />
<strong>2. Audio transcripts</strong>. This works best for blog
posts, nowadays everybody has a smartphone or some other device that
allows you to connect to the internet while commuting to work. Reading a
blog post and driving at the same time could prove to be problematic,
if not dangerous and downright illegal. Why not give your audience the
option to listen to your latest blog post on their way to work in the
morning?<br />
<strong>3. Podcasts</strong>. Podcasts have experienced a rise in
popularity over the past few years with mobile devices becoming
ubiquitous. And it looks like things are only going to get better with
the increasing number of new cars being able to directly connect to the
internet. A <a href="http://www.gsma.com/connectedliving/wp-content/uploads/2013/06/cl_ma_forecast_06_13.pdf" target="_blank">recent study</a>
revealed that by 2025 every new car will be connected to the internet.
Podsnack is a great tool if you want to add your podcasts in playlists,
whether you want to post the latest one on your blog or create an
archive with all your previous podcasts.<br />
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If you find other cool ways to use Podsnack let us know in the comments below!Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-1201032626103486682015-05-06T01:18:00.001-07:002015-05-06T01:18:45.542-07:00Top 5 Free Website Audit Tools For Agencies<div class="copy-paste-block">
Our digital marketing agency spends
hours each week auditing prospective client’s websites to see how SEO
friendly they are. So, I’m constantly on the look out for the best
website audit tools that will make my life easier. After auditing 100’s
of websites and specific web pages, I’ve come up with my top <strong>5 free website audit tools that your digital marketing agency should consider</strong>, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best.<br />
<a class="cboxElement" href="http://cdn2.business2community.com/wp-content/uploads/2014/02/free-website-seo-tool.jpg"></a><br />
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<a class="cboxElement" href="http://cdn2.business2community.com/wp-content/uploads/2014/02/free-website-seo-tool.jpg"><img alt="Free Website SEO Audit Tool" class="alignright wp-image-773959" height="428" src="http://cdn2.business2community.com/wp-content/uploads/2014/02/free-website-seo-tool.jpg" width="302" /></a><br />
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<strong></strong>1. MySiteAuditor</h2>
<a class="external" href="http://mysiteauditor.com/" target="_blank">MySiteAuditor</a> is by far <strong>my favorite website audit tool</strong> for a combination of reasons. The main reason is that <strong>we can embed it on our agency site and generate way more leads</strong>
than our contact form. So it’s great for agencies. What’s also very
impressive is that if I can get a page to score over 85%, there’s a good
chance it will be ranked on page #1 of Google for the key phrase I’m
targeting. So the audit really works well and is in direct alignment
with Google’s ranking algorithm.<br />
Another reason I love this tool so much is that <strong>it audits specific web pages or landing pages for any targeted key phrase</strong>.
Many SEO audit tools make the mistake of trying to audit the entire
site only, and Google ranks web pages, not websites. Here are a few
other reason why I love MySiteAuditor.<br />
• Embed Options (for agencies to generate leads): <strong><strong>Yes</strong><br /> </strong>• White-label your audits: <strong>Yes<br /> </strong>• Free version: <strong>Yes</strong> (unlimited audits)<br /> • Can you audit specific web pages? <strong>Yes<br /> </strong>• Amount of data:<strong> Very good!<br /> </strong>• Key phrase analysis: <strong>Yes<br /> </strong>• Comparison audits: <strong>Yes<br /> </strong>• Export to PDF option: <strong>Yes<br /> </strong>• Email audit option: <strong>Yes<br /> </strong>• Download your audits: <strong>Yes<br /> </strong>• Design of Audit: <strong>Very Nice<br /> </strong>• Screenshots:<strong> Yes</strong><br />
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<a class="cboxElement" href="http://cdn.business2community.com/wp-content/uploads/2014/02/spider.jpg"><img alt="Spider" class="alignright wp-image-773977" height="243" src="http://cdn.business2community.com/wp-content/uploads/2014/02/spider.jpg" width="297" /></a>2. Screaming Frog</h3>
<a class="external" href="http://www.screamingfrog.co.uk/seo-spider/" rel="nofollow" target="_blank">Screaming Frog</a> is
fantastic for getting the most informative data from an entire site at
once. In fact, it’s not really an audit, it’s more of a crawl. It crawls
your entire site and and outputs data from an SEO perspective, giving
you lots of valuable insight into any SEO problems your site could have.
Unlike the other tools, you can download this one to your computer.
This is a huge plus because it allows the crawl to happen so much
faster. It’s definitely worth any agency to download. I highly recommend
it.<br />
• Embed Options (for agencies to generate leads): <strong>No</strong><br /> • White-label your audits: <strong>No</strong><br /> • Free version: <strong>Yes</strong> (up to 500 URL’s)<br /> • Can you audit specific web pages? <strong>No<br /> </strong>• Amount of data: Very good!<br /> • Key phrase analysis: <strong>No</strong><br /> • Comparison audits: <strong>No</strong><br /> • Export to PDF option: <strong>No</strong><br /> • Email audit option: <strong>No</strong><br /> • Download your audits: <strong>No</strong><br /> • Design of Audit: <strong>Basic<br /> </strong>• Screenshots: <strong>No</strong><br />
<h4>
<img alt="Free Audit Tool" class="alignright wp-image-773978" height="243" src="http://cdn.business2community.com/wp-content/uploads/2014/02/upcity.jpg" width="297" />5. SEO Report Card</h4>
<a class="external" href="http://upcity.com/free-tools/seo-report-card" rel="nofollow" target="_blank">SEO Report Card</a> by
UpCity is a awesome audit tool for a quick analysis on your site. It’s
very visual and happens pretty fast. The great thing is that UpCity is a
very reputable company doing great things for small businesses. So if
you are a small business try this out. They evern have great options for
agencies to resell their services.<br />
• Embed Options (for agencies to generate leads): <strong>No</strong><br /> • White-label your audits: <strong>Yes</strong><br /> • Free version: <strong>Yes</strong> (unlimited audits)<br /> • Can you audit specific web pages? <strong>No<br /> </strong>• Amount of data:<strong> Good</strong><br /> • Key phrase analysis: <strong>No</strong><br /> • Comparison audits: <strong>No</strong><br /> • Export to PDF option: <strong>No</strong><br /> • Email audit option: <strong>Yes</strong><br /> • Download your audits: <strong>No</strong><br /> • Design of Audit: <strong>Very Nice!<br /> </strong>• Screenshots: <strong>No</strong><br />
<h5>
<br />
<img alt="" class="alignright wp-image-773979" height="243" src="http://cdn2.business2community.com/wp-content/uploads/2014/02/woo.jpg" width="297" />4. WooRank</h5>
<a class="external" href="http://woorank.com/" rel="nofollow" target="_blank">WooRank</a>
is is an excellent tool for auditing your website. The free version
gives you a ton of data that you can use to improve the optimization of
your website. However, even though agencies would find the audit tool
very valuable, the audit tool is more aimed at website owners and
in-house SEO teams. If you’re a small business looking for a website
audit tool, this tool is awesome.<br />
• Embed Options (for agencies to generate leads): <strong>Yes</strong><br /> • White-label your audits: <strong>Yes</strong><br /> • Free version: <strong>Yes</strong><br /> • Can you audit specific web pages? <strong>No<br /> </strong>• Amount of data:<strong> Very good!</strong><br /> • Key phrase analysis: <strong>No</strong><br /> • Comparison audits: <strong>No</strong><br /> • Export to PDF option: <strong>No</strong><br /> • Email audit option: <strong>No</strong><br /> • Download your audits: <strong>No</strong><br /> • Design of Audit: <strong>Very Nice!<br /> </strong>• Screenshots: <strong><strong>Yes</strong><br /> </strong><br />
<h6>
image: http://cdn2.business2community.com/wp-content/uploads/2014/02/marketing-grader.jpg<br />
<img alt="seo" class="alignright wp-image-773981" height="243" src="http://cdn2.business2community.com/wp-content/uploads/2014/02/marketing-grader.jpg" width="297" />5. Marketing Grader</h6>
<a class="external" href="http://marketing.grader.com/" rel="nofollow" target="_blank">Marketing Grader</a> has
been around for a while and is owned by the very reputable company,
HubSpot, Inc. The tool was formally known as “Website Grader”, but
includes much more data than just what’s found on your website. It looks
at your blog, social media channels, SEO, lead generation ability. and
your mobile site. To me this all still has very much to do with your
website’s performance, but I do understand why they went more general
with their name.<br />
• Embed Options (for agencies to generate leads): <strong>No</strong><br /> • White-label your audits: <strong>No</strong><br /> • Free version: <strong>Yes</strong> (unlimited audits)<br /> • Can you audit specific web pages? <strong>No<br /> </strong>• Amount of data:<strong> Good</strong><br /> • Key phrase analysis: <strong>No</strong><br /> • Comparison audits: <strong>No</strong><br /> • Export to PDF option: <strong>No</strong><br /> • Email audit option: <strong>No</strong><br /> • Download your audits: <strong>No</strong><br /> • Design of Audit: <strong>Very Nice!<br /> </strong>• Screenshots: <strong>Yes</strong><br />
<strong><br /></strong>
<span style="color: #141412; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px;">Courtesy of: </span><a href="http://www.business2community.com/seo/top-5-free-website-audit-tools-agencies-0773718" rel="nofollow" style="box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px; text-decoration: none;" target="_blank">business2community.com</a><br />
<br /></div>
Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com2tag:blogger.com,1999:blog-4192958444909185516.post-61304603973205902812015-04-26T01:01:00.001-07:002015-04-26T01:01:26.939-07:00Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not All, Data Centers<h2 class="subhead" itemprop="alternativeHeadline" style="background-color: white; box-sizing: border-box; font-family: Oswald; font-size: 30px !important; font-weight: 300; letter-spacing: -0.01em; line-height: 1.3em; margin-bottom: 10px; margin-top: 0px;">
Google's John Mueller confirmed the mobile friendly algorithm is rolling out and is actually completely live at some data centers.</h2>
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On Tuesday, April 21st, Google announced they began <a href="http://searchengineland.com/googles-mobile-friendly-update-is-rolling-out-right-now-219449" style="background: transparent; box-sizing: border-box; color: #428bca;">rolling out</a> the much anticipated <a href="http://searchengineland.com/library/google/google-mobile-friendly-update" style="background: transparent; box-sizing: border-box; color: #428bca;">Mobile Friendly Update</a>. We asked the day after if webmasters started to <a href="http://searchengineland.com/did-google-really-start-rolling-out-the-mobile-friendly-algorithm-yesterday-219549" style="background: transparent; box-sizing: border-box; color: #428bca;">notice the rollout</a> yet or not – some did, some tracking tools saw early signs, but many webmasters said they saw nothing.</div>
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As time goes on, as expected, more and more searchers and webmasters are claiming they are seeing the impact of the mobile friendly algorithm in the mobile search results. But many are still not seeing it.</div>
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Google’s John Mueller <a href="https://www.seroundtable.com/google-mobile-roll-out-live-20204.html" style="background: transparent; box-sizing: border-box; color: #428bca;">confirmed</a> this morning in a <a href="https://plus.google.com/events/cd2te1du98ude3dlvm84prmg0u4" style="background: transparent; box-sizing: border-box; color: #428bca;">live hangout</a>on Google+ at the <a href="https://www.youtube.com/watch?v=v717iJt0tbk#t=281" style="background: transparent; box-sizing: border-box; color: #428bca;">4:40 mark</a> that the roll out has 100% begun and is actually completely live in some of the many Google data centers.</div>
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That means that some searchers may be seeing the mobile friendly search results on their mobile searches, while some may not. It also means you may see it one hour and not the other hour. John Mueller explained that the full roll out can take a week or more, so be patient. But if you see a different mobile search result experience, that is likely because you are seeing the roll out on your mobile device.</div>
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Here is what John Mueller said:</div>
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It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that.</div>
<div style="box-sizing: border-box; clear: both; color: black; font-family: Arial; font-size: 18px; line-height: 1.3em; margin-bottom: 20px;">
From the first day to the next day, I don’t think you’ll see a big change. But if you compare last week to next week, then you should see a big change.</div>
<div style="box-sizing: border-box; clear: both; color: black; font-family: Arial; font-size: 18px; line-height: 1.3em;">
And I’ve seen some blog posts out there have noticed it’s different, and tried to document the difference between the desktop results and new mobile results. So there are definitely people noticing it.</div>
</blockquote>
<div style="background-color: white; box-sizing: border-box; clear: both; font-family: Arial; font-size: 18px; line-height: 1.3em; margin-bottom: 20px;">
SEO Clarity has been <a href="http://www.seoclarity.net/googles-mobile-friendly-update-april-21st-11964/" style="background: transparent; box-sizing: border-box; color: #428bca;">updating</a> their data set showing the impact thus far on the mobile search results and as time goes on, those numbers show a larger and larger impact.</div>
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Here is the video embed of John from Google:</div>
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<iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/v717iJt0tbk" width="640"></iframe></div>
<div style="background-color: white; box-sizing: border-box; clear: both; font-family: Arial; font-size: 18px; line-height: 1.3em; margin-bottom: 20px;">
For more on this, see <a href="http://searchengineland.com/tomorrow-is-mobilegeddon-are-you-ready-for-the-google-mobile-friendly-update-219291" style="background: transparent; box-sizing: border-box; color: #428bca;">our mobilegeddon FAQs</a>.</div>
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<strong style="box-sizing: border-box;">Postscript:</strong> SEOClarity updated their <a href="http://www.seoclarity.net/googles-mobile-friendly-update-april-21st-11964/" style="background: transparent; box-sizing: border-box; color: #428bca;">post</a> sharing they are now seeing a 5.1% variation on April 24th:</div>
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<img alt="desktop-vs-mobile-rank-comparison-pt-4-e1429899994627" class="alignnone size-full wp-image-219745" src="http://searchengineland.com/figz/wp-content/seloads/2015/04/desktop-vs-mobile-rank-comparison-pt-4-e1429899994627.png" height="295" style="border: 0px; box-sizing: border-box; height: auto; margin: 5px 20px 20px 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="600" /><br />
<span style="color: #141412; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px;">Courtesy of: </span><a href="http://searchengineland.com/google-confirms-mobile-friendly-algorithm-roll-out-completely-live-in-some-data-centers-219696" rel="nofollow" style="box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px; text-decoration: none;" target="_blank">searchengineland.com</a></div>
</div>
Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-33916931107335850092015-04-26T00:57:00.000-07:002015-04-26T00:57:25.466-07:008 SEO Best Practices for Small Businesses in 2015<div style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;">
You’ve probably already been told that search engine optimization is constantly evolving. For a small business owner, this can make SEO sound big and scary and something that you have to pour hours into every week, just to stay ahead of the curve. While SEO does take a little bit of time, staying on top of your optimization doesn’t have to consume your life, especially if you’re working with an SEO expert. Looking forward to the rest of 2015, here are some of the best practices and SEO tips all small business owners should keep in mind.</div>
<ol style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; margin-top: 0px;">
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Content continues to reign.</span> It was Bill Gates who coined the phrase, “Content is king,” in an article written nearly ten years ago. Despite being almost a decade old (which is nearing old age, in internet-years), the statement is still true and will continue to be true, especially for small businesses. When consumers do business with small companies, they want that personal touch, they want something meaningful and valuable—that’s the whole point of working with a small business, instead of a mindless corporation. Valuable content will be your biggest asset.</li>
</ol>
<ol start="2" style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; margin-top: 0px;">
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Mobile is more important than ever.</span> Every year in the last three years has been touted as the Year of the Mobile Device. If any year is that year, it’s 2015. Mobile traffic has already outstripped desktop and laptop traffic, which means that if your website isn’t mobile friendly, you are probably missing out on at least half of your traffic. If you don’t yet have a responsive design or a website made specifically for mobile users, get one up as soon as possible.</li>
</ol>
<ol start="3" style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; margin-top: 0px;">
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Backlinking is changing.</span> So, it’s not <em style="box-sizing: border-box;">really</em> changing, but what aspects of the backlink Google favors is changing. Search engines now care far more about the content around the link, meaning that if your backlink isn’t surrounded by content that actually mentions or is even about your brand, Google’s not going to like it. In some instances, you might not even need a link. If a website talks about your brand and mentions you by name, that’s often going to be enough to count as a backlink.</li>
</ol>
<ol start="4" style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; margin-top: 0px;">
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Keyword are going to matter less and less.</span> This is going to be hard for most long-time SEO-ers to hear, but keywords have not been a primary ranking factor for a while now. Gone are the days where you can just stick as many keywords as possible into your content and get a great page ranking. Of course, keyword ranking still matters, but search engines like Google are going to be paying much more attention to how well your website delivers what it promises. It’s mostly going to be doing this by measuring your website’s return on investment. A low ROI means that you aren’t being effective, and therefore, likely don’t deliver what you offer. A high ROI means your website is high value and works to convert page visitors into customers, clients, or patients.</li>
</ol>
<ol start="5" style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; margin-top: 0px;">
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Don’t discount social signals.</span> Just as content is only becoming more and more important, your small business’s social footprint is becoming more and more important. This can be discouraging for owners who know that they can never compete with powerhouses like Nike or Coca-Cola, who has massive social media followings. Luckily, you don’t have to compete with those two brands, as you’re likely trying to attract customers from your local area, not all over the world. Content is closely linked to social signals, as what is likely getting the most social activity will be your content.</li>
</ol>
<ol start="6" style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; margin-top: 0px;">
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Keep your website safe.</span> Cybercrime is on the rise, and while few people are still wary of online shopping, the danger of having your identity or personal information stolen is actually growing. Search engines are going to favor websites that have the appropriate security measures in place. Why? Because search engines want to protect their users. They don’t want to send them to websites where there information is going to get stolen—they only want to serve up websites that are safe to visit. Make sure you have all of the necessary protections in place to guard the information provided by patients, clients, or customers to your website.</li>
</ol>
<ol start="7" style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; margin-top: 0px;">
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Conversations mean more than keywords.</span> Any freelance or on-staff content writer will tell you how often he gets requests to insert keywords like “best dentist New Jersey” twelve times into content. There are still SEO articles advising a high concentration of “exact match” keywords like this—despite the fact that they haven’t really been necessary since 2013. As scary as the prospect might be, Google isn’t just looking for keyword phrases, it’s looking at the whole of the content and evaluating its relevancy to not just the search phrase used, but the <em style="box-sizing: border-box;">intent</em> of the search phrase. Plus, searchers are now using more conversational phrases—mostly because they are no longer being taught in school to omit the articles and extraneous words.</li>
</ol>
<ol start="8" style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 10px; margin-top: 0px;">
<li style="box-sizing: border-box;"><span style="box-sizing: border-box; font-weight: 700;">Visuals are just as important as words.</span> Google also isn’t going to just be looking at the words that you use on your webpage. It is also going to be looking for relevant videos, graphics, and images. The more visual your webpage is, the more likely it is to get a high ranking. Of course, that doesn’t mean you want to cut back on valuable content, it just means that you should definitely include visual elements, as well as content on your webpage. Don’t neglect one or the other.</li>
</ol>
<div style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; margin-bottom: 12px;">
Use these eight best practices to make sure your small business’s website has all of the elements it needs for search engine success!</div>
<span style="box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px;"><span style="background-color: white; color: #141412; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px;">Courtesy of: </span><a href="http://www.business2community.com/small-business/8-seo-best-practices-small-businesses-2015-01212893" rel="nofollow" style="background-color: white; box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; line-height: 24px; text-decoration: none;" target="_blank">business2community.com</a></span>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-65784143418461286912015-04-24T04:37:00.001-07:002015-04-24T04:37:26.810-07:00Local Search Strategies for Mobile Marketing<br />
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Mobile phones are increasingly being used to search online, and businesses simply cannot afford to ignore this trend. Now is the time to start targeting mobile users in the search engines if you have not yet done so. Mobile search is only going to get bigger, so here are some local mobile search strategies to maximize your performance and win more mobile customers over the coming year.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">Focus on Improving Your Mobile Website</strong></div>
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One of the best things you can do is make improvements to your mobile website. Even if you already have an app, your website should still be your priority. Just as with standard SEO, you are going to be hurting yourself if you don’t develop a strong mobile site. Google recommends a responsive design to enjoy the best results, as reported in Search Engine Land.</div>
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Even if you are focusing specifically on local mobile SEO, you still need to ensure you follow standard SEO best practices, which means high-quality content optimized for mobile users.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">Utilize PPC Advertising</strong></div>
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Targeting users in mobile search does not just involve SEO—you could also make use of PPC. PPC has come a long way in recent years, and strategies now exist that are designed specifically for searches made using mobile devices.</div>
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One tactic you could employ is Click to Call in AdWords. This is where you can display your phone number to mobile searchers, which they can then click on directly to call you.</div>
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You can also target your ads to only show up for users based in certain locations, as explained by Google. Choosing for your ads to show based on the searcher’s physical location could be an ideal way to target local customers.</div>
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You can also use location extensions, which display your address, number, and a map along with your ads. On mobiles, they also contain a link with directions to your business, which could encourage more people to visit your premises.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">Sign Up to ‘Google My Business’</strong></div>
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Many companies choose to hire help from specialists like the Singapore SEO company for their local mobile SEO strategies, but one thing that any business can do is sign up with ‘Google My Business.’ This can be an important influencer for SEO rankings both for desktop and mobile searches.</div>
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The key to getting the most from this is to publish content regularly, build up positive reviews, and manage your account on a regular basis. It’s a great way for local businesses to target mobile users who are out and about.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">Include Your Location Info</strong></div>
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People who search using their mobile phones are often looking for local products and services. According to Google, 56% of searches on smartphones on-the-go have local intent, so make it easy for them to find you.</div>
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Include your location info in your mobile marketing so that searchers can quickly find where you are. Use maps and provide directions. By making this clear you could improve your mobile campaign performance. Also, ensure that your contact details are the same across all online directories.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">What About Multi-Location Businesses?</strong></div>
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How to optimize for local when you have various locations? This can be a challenge. The most important thing is to sort out who will be responsible for optimization. If every location goes about their mobile optimization completely independently of the others, this could lead to problems.</div>
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It may be better to have just one domain for the company and to then use sub-domains for the different locations. This saves you having to manage multiple websites, and it can help to improve your SEO. In addition, you can set up a Google My Business account for each location to help them get more visibility in the search engines.</div>
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You may want to give each location control over its content and social activity, or you may want everything managed from one central location. It depends on your business, but either can work.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">Maximize Your Local SEO For Mobile</strong></div>
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Mobile search is one of the key areas to target if you want to improve your local SEO. Now is the time to start thinking seriously about your local mobile strategies to take advantage of the growth in mobile search that is already occurring and will continue to increase in the coming years. Don’t get left behind, and make sure you are ready to take full advantage of the local business that you could generate through mobile search.</div>
<span style="-webkit-text-stroke-width: 0px; box-sizing: border-box; color: black; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;"><br style="box-sizing: border-box;" /><span class="Apple-style-span" style="color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 15px; line-height: 22px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #141412; display: inline !important; float: none; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">Courtesy of: </span><a href="http://www.business2community.com/marketing/business-boosters-local-search-strategies-mobile-marketing-01212021" rel="nofollow" style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24px; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">business2community.com</a></span></span>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-48975873566675406632015-04-24T04:35:00.000-07:002015-04-24T04:35:16.179-07:00TWO DAYS AFTER “MOBILEGEDDON” WE EXAMINE THE FALLOUT<br />
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On April 21st Google introduced its much anticipated mobile update. The mobile update was designed to reshape Google’s results page; favouring websites that had converted to a mobile-friendly format. Google informed us of their intentions back in February – to give us all time to prepare ourselves and our sites for this game changing update. The countdown had begun and we scrambled to make our preparations in time for this final reckoning.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">So, what does our reshaped SERP environment look like?</strong></div>
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Two days on and the ash cloud is beginning to clear – as we step out from our shelters; dazed and confused, to survey the new, queer landscape that Google’s results page has become. Strangely enough, however, after all the hysteria, this new world does not seem as alien as one might have expected.</div>
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On the face of it, it doesn’t seem like the mobile-friendliness of a site is as significant a ranking factor as was first anticipated. No sites are reporting any major falls and there hasn’t been any huge difference in sites’ rankings on desktop searches when compared to mobile SERPs. All-in-all the first two days of this apocalyptic event have been relatively quiet.</div>
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<strong style="box-sizing: border-box; font-weight: 700;"><a class="cboxElement" href="https://1w4ip62tb8kd3adq97eiq9j1-wpengine.netdna-ssl.com/wp-content/uploads/2015/04/Mobile-Friendly-Update.jpg" style="-webkit-transition: color 0.2s ease; background-color: transparent; box-sizing: border-box; color: #445470; text-decoration: none; transition: color 0.2s ease;"><img alt="Mobile-Friendly-Update" class=" size-full wp-image-4791 aligncenter" height="500" src="https://1w4ip62tb8kd3adq97eiq9j1-wpengine.netdna-ssl.com/wp-content/uploads/2015/04/Mobile-Friendly-Update.jpg" style="border: 0px; box-sizing: border-box; display: block; height: auto; margin: 10px auto; max-width: 100%; opacity: 1; text-align: center; vertical-align: middle;" width="1100" /></a></strong></div>
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<strong style="box-sizing: border-box; font-weight: 700;">Does this mean it was all a lot of hype over nothing?</strong></div>
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Whilst this may be starting to look like December 22 2012, as we all breathed a heavy sigh of relief when we awoke to realise that the Mayans’ predictions hadn’t come true, it is unlikely that we have yet seen the full repercussions that this update will have.</div>
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One thing that we can say for certain is that Google have made their intentions clear. Whilst their stance on the mobile-friendliness of websites has been known for some time, this is by far the biggest step they have made towards making it a significant ranking factor.</div>
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Things are certainly moving in one direction and it is unlikely that this will change anytime soon.</div>
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<strong style="box-sizing: border-box; font-weight: 700;">Are Google the biggest winners here?</strong></div>
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Google has certainly achieved one thing with this update, they convinced a lot of us to change our websites so that they were mobile-friendly. This could well have been their plan all along.</div>
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Since Google originally announced that this update was going to happen around 4.7% of webmasters have switched their sites to a mobile-friendly design – according to their own figures. This certainly represents a victory for Google’s mobile-friendly philosophy if nothing else.</div>
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This would also explain why Google chose to inform us all of this change so far in advance.</div>
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Google seldom give us a forewarning of such large changes to their algorithm, so why this time?</div>
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Should we choose to believe that they honestly wanted to give us all time to adapt, to make sure we weren’t all caught on our heels? – How nice of them.</div>
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Or should we believe that, as with many threatened Doomsday’s, the action caused by the fear of extinction was the largest effect of the whole process?</div>
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<strong style="box-sizing: border-box; font-weight: 700;">One thing is for sure, Google won’t be <em style="box-sizing: border-box;">un</em>happy that we all scrambled to dance to their tune.</strong></div>
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<strong style="box-sizing: border-box; font-weight: 700;"><span class="Apple-style-span" style="color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-weight: normal; line-height: 22px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #141412; display: inline !important; float: none; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">Courtesy of: </span><a href="https://jseo.com/seo/two-days-after-mobilegeddon-we-examine-the-fallout/" rel="nofollow" style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24px; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">jseo.com</a></span></strong></div>
Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-59240920531598763442015-04-23T03:25:00.002-07:002015-04-23T03:25:30.423-07:00The Art of Getting Retweets<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22.0049991607666px; margin: 0px 0px 1.467rem; orphans: auto; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
Do you want to get more retweets? Retweeting isn’t just about tweeting good content, there’s actually <a href="http://danzarrella.com/the-science-of-retweets-report.html" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;">science behind it</a>. From the words you use in your tweet to the time of day you tweet, all of these factors impact how many retweets you are going to get. So, if you are looking for your tweets to spread all over Twitter, follow the steps in the infographic below.<span id="more-6254" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"></span></div>
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<em style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">Click on the image below to see a larger view:</em></div>
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<a href="http://www.quicksprout.com/2012/12/05/the-art-of-getting-retweets/?display=wide" style="-webkit-transition: all 0.1s ease-in-out; border: 0px; color: #2361a1; margin: 0px; padding: 0px; transition: all 0.1s ease-in-out; vertical-align: baseline;"><img alt="the art of getting retweets" src="http://quicksprout.wpengine.netdna-cdn.com/images/theartofgettingretweets.jpg" style="border: none; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: baseline;" width="480" /></a></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #111111; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22.0049991607666px; margin: 0px 0px 1.467rem; orphans: auto; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #141412; display: inline !important; float: none; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">Courtesy of: </span><a href="http://www.quicksprout.com/2012/12/05/the-art-of-getting-retweets/" style="-webkit-text-stroke-width: 0px; background-color: white; box-sizing: border-box; color: #bc360a; font-family: 'Source Sans Pro', Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24px; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">Quick Sprout</a></div>
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Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-42406360676260791252015-04-23T03:20:00.002-07:002015-04-23T03:20:33.621-07:00How to Improve Your SEO With LinkedIn and SlideShare<span class="Apple-style-span" style="font-size: 32px; font-weight: bold;">How to Improve Your SEO With LinkedIn and SlideShare</span><br />
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<img alt="improve seo with linkedin and slideshare" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-linkedin-slideshare-seo-480.png" height="250" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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Discover how to improve your SEO with LinkedIn and SlideShare.</div>
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Why Optimize LinkedIn and SlideShare?</h3>
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<a href="http://www.linkedin.com/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">LinkedIn</a> is currently the world’s largest professional networking site with <a href="https://press.linkedin.com/about-linkedin" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">347 million members</a>. The company has transformed itself with a high-quality publishing platform. And with their acquisition of <a href="http://www.slideshare.net/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">SlideShare</a> in 2012, Google has taken notice of the site and appears ready to reward them in search results.</div>
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Ready to put LinkedIn and SlideShare to work for you? Let’s get started.</div>
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Identify Target Keywords and Phrases</h3>
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Off-page SEO includes anything done outside of your website, proving to search engines that your digital footprint is relevant for certain keywords and phrases. This includes LinkedIn and SlideShare.</div>
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One tool you can use to identify SEO keywords is <a href="https://adwords.google.com/keywordplanner" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">Google’s Keyword Planner</a>. To begin, <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">log into your <a href="https://www.google.com/adwords/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">Google AdWords account</a>, click on Tools and choose Keyword Planner</strong> from the drop-down menu.</div>
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<img alt="keyword shutterstock 181940552" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-keyword-shutterstock-181940552.jpg" height="354" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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Include your keywords in the Title, Description and Tags sections. Image: Shutterstock.</div>
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Then <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">choose the option to Search for New Keyword and Ad Group Ideas</strong>. <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">Click on the Get Ideas</strong> button to adjust the settings.</div>
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After identifying your target SEO keywords, put them to work on LinkedIn and SlideShare.</div>
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#1: Optimize Your LinkedIn Company Page</h3>
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Here are some <a href="http://www.socialmediaexaminer.com/make-linkedin-company-page-useful/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">ways to optimize</a> your <a href="http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">LinkedIn company page</a> for search engines:</div>
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At the top of the description field, <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">list your most important keywords and phrases separated by a symbol, such as an asterisk (*)</strong>. <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">Limit text to roughly 100 characters</strong> with spaces and symbols.</div>
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<img alt="linkedin company page description with keywords" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-li-company-page-keywords-description.jpg" height="331" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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List important keywords and phrases at the beginning of the description field.</div>
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Next, draft an engaging company description and <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">use your keywords and phrases throughout the description</strong>. <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">Avoid keyword-stuffing</strong> and writing for search engines by keeping it natural. Have someone proofread the final content to make sure it reads well.</div>
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Also <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">take advantage of the Specialties section</strong> of your page. You can <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">use up to 256 characters in this section</strong>, so be sure to <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">include your top 10 to 15 SEO keywords</strong>.</div>
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<img alt="linkedin company page specialties with keywords" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-li-company-page-keywords-specialties.jpg" height="200" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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Include your top 10 to 15 keywords in the Specialties section.</div>
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<div style="-webkit-text-stroke-width: 0px; background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 21px; margin: 0px 0px 15px; orphans: auto; outline: 0px; padding: 0px; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
To create engagement, invite people to follow your company page once you start publishing status updates. Be sure to <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">include your target SEO keywords in your updates</strong>.</div>
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<img alt="linkedin company page status update with keywords" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-li-keywords-status.jpg" height="334" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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Include SEO keywords in your status updates.</div>
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#2: Optimize Your LinkedIn Showcase Pages</h3>
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<a href="http://www.socialmediaexaminer.com/linkedin-showcase-pages/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">LinkedIn’s showcase pages</a> are an extension of your company page and are designed to highlight particular brands or product lines. As with company pages, LinkedIn members can follow your showcase pages, and you can publish status updates to them.</div>
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<a href="http://society.socialmediaexaminer.com/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank"><img src="http://cdn.socialmediaexaminer.com/images/Society-560x467.jpg" height="467" style="border: none; margin: 0px; outline: 0px; padding: 0px;" width="560" /></a></div>
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Here’s how to make showcase pages work for you:</div>
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<strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">Include target SEO keywords in the showcase page name and the description</strong>.<strong style="border: none; margin: 0px; outline: 0px; padding: 0px;"> </strong>You can <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">use up to 200 characters to make the description text compelling</strong>.</div>
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Be sure to <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">provide a link to the corresponding service or product page on your website</strong>. And invite people to follow your showcase page.</div>
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When posting relevant status updates, include target SEO keywords.</div>
<div class="wp-caption alignnone" style="-webkit-text-stroke-width: 0px; background-color: #f3f3f3; border: 1px solid rgb(221, 221, 221); color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin: 10px; orphans: auto; outline: 0px; padding: 4px 0px 0px; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; width: 490px; word-spacing: 0px;">
<img alt="linkedin showcase page with keywords" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-li-showcase-page-keywords.jpg" height="300" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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On your showcase page, use target keywords in your description and updates, and include a link to your website.</div>
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<strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">A quick note</strong>: Showcase pages haven’t gained a lot of traction, so LinkedIn may not keep them around forever. However, Google likes them, so I recommend you adopt them for now.</div>
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#3: Optimize Posts to LinkedIn Groups</h3>
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Currently, you can join up to 50 <a href="http://www.socialmediaexaminer.com/networking-linkedin-groups/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">groups on LinkedIn</a>. Finding the right groups can work in your favor because Google indexes and displays <a href="http://www.socialmediaexaminer.com/managing-linkedin-groups/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">LinkedIn group</a> discussions in their search engine results.</div>
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Here’s how to get the most SEO juice out of your group postings:</div>
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Always <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">abide by group rules so posts don’t end up in the Pending Review section</strong>.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 21px; margin: 0px 0px 15px; orphans: auto; outline: 0px; padding: 0px; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">Include a target SEO keyword in the title and description fields of the group posting</strong>.</div>
<div class="wp-caption alignnone" style="-webkit-text-stroke-width: 0px; background-color: #f3f3f3; border: 1px solid rgb(221, 221, 221); color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin: 10px; orphans: auto; outline: 0px; padding: 4px 0px 0px; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; width: 490px; word-spacing: 0px;">
<img alt="linkedin group ost with keywords" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-group-update.png" height="195" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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Use keywords in your Group updates.</div>
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Gain extra mileage by perpetuating the conversation. Respond if someone comments on your post. Google loves social media posts that get engagement.</div>
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#4: Optimize SlideShare Assets</h3>
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Google’s search algorithm loves SlideShare. Here’s how to <a href="http://www.socialmediaexaminer.com/optimize-slideshare-deck/" style="border: none; color: #c25a0f; margin: 0px; outline: 0px; padding: 0px; text-decoration: none;" target="_blank">optimize your SlideShare</a>account and uploads for search:</div>
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When completing your profile, include a link to your website.</div>
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<img alt="slideshare with keywords" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-li-optimize-slideshare.jpg" height="330" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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Optimize your SlideShare account for search.</div>
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Similar to your LinkedIn company page, <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">include your most important keywords at the beginning of the description, separated by an asterisk (*) or similar symbol</strong>. Include SEO keywords naturally throughout the company description. Although you’re optimizing your content for search engines, remember that humans are the ones who read it.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 21px; margin: 0px 0px 15px; orphans: auto; outline: 0px; padding: 0px; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">Link to your other social media profiles</strong> on SlideShare, and make it easy for search engines to make connections with your other digital assets.</div>
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Here’s an example of how well SlideShare for search works. The image below shows a Google search result for “seo training denver.” Having your website listed in the top spot is great, but having multiple page-one listings on Google—such as a SlideShare presentation in position four—is even better and will generate nice referral traffic to your website.</div>
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<img alt="page one google search results" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-google-page1.jpg" height="358" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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Multiple page-one listings in search results will generate referral traffic.</div>
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Here’s how to <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">optimize a deck like this one when you upload it to SlideShare</strong>:</div>
<div style="-webkit-text-stroke-width: 0px; background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 21px; margin: 0px 0px 15px; orphans: auto; outline: 0px; padding: 0px; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
Once again, <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">include your target SEO keyword in the title</strong>. Title content is one of the most important ranking signals for Google, so take advantage of it.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: #cec7b2; border: none; color: #3d3d3d; font-family: Helvetica, Verdana, Tahoma, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 21px; margin: 0px 0px 15px; orphans: auto; outline: 0px; padding: 0px; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px;">
<strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">Include your main keyword in the description, ideally in the first sentence</strong>. Finally, <strong style="border: none; margin: 0px; outline: 0px; padding: 0px;">add it to the Tags section</strong>.</div>
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<img alt="keyword optimized slideshare" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2015/04/cr-slideshare-keywords.jpg" height="250" style="border: 0px none; margin: 0px; outline: 0px; padding: 0px;" width="480" /><br />
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Include your keywords in the Title, Description and Tags sections.<br />
<b>Resource By- </b>http://www.socialmediaexaminer.com/improve-your-seo-with-linkedin-and-slideshare/?utm_source=SMEPage&utm_medium=SumoMe&utm_campaign=googleplus</div>
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Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-70029420811445164212014-05-25T22:20:00.001-07:002014-05-25T22:20:34.309-07:00Moz Analytics<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMqXqn-96GY_UbuDO6fTGy_vHnhti4IWkEDldZ5jt8TJqDppFHTq23Q1VtUSnc8GDEo96JjMp2lUBE8qrPHWXeUgZ0AeiRtpB6uFphf9XKb0KRRa_auUu66EWZakbzGtGnEi0bIY_qVIKv/s1600/moz.png" imageanchor="1"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMqXqn-96GY_UbuDO6fTGy_vHnhti4IWkEDldZ5jt8TJqDppFHTq23Q1VtUSnc8GDEo96JjMp2lUBE8qrPHWXeUgZ0AeiRtpB6uFphf9XKb0KRRa_auUu66EWZakbzGtGnEi0bIY_qVIKv/s1600/moz.png" height="332" width="640" /></a>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com7tag:blogger.com,1999:blog-4192958444909185516.post-52639949061232747052012-11-23T21:32:00.001-08:002012-11-23T21:34:14.055-08:00KEI Industries Sep '12 sales at Rs 411.63 crore<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/49OpFKdFeVU?feature=player_embedded' frameborder='0'></iframe></div>
KEI Industries has reported a sales turnover of Rs 411.63 crore and a net profit of Rs 7.27 crore for the quarter ended Sep '12. For the quarter ended Sep 2011 the sales turnover was Rs 394.27 crore and net profit was Rs 5.45 crore..Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com56tag:blogger.com,1999:blog-4192958444909185516.post-90656181405481643322012-05-25T09:39:00.000-07:002012-05-25T09:39:15.259-07:00NUcl Offer<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZD-2vEH578_zeuM70qw9gtthB3PMcixxFCtC7RYBXX7ILZhZkWTJtzDOT8_qpdShEHS_SfkQJxF6HLB18p2Qlnd11epuTRwk6CnfpXjSaxsvFqF7EEDLs-JM4qfvOMFOYhN9aP0pDQuhe/s1600/hot+shades+cool+offer1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZD-2vEH578_zeuM70qw9gtthB3PMcixxFCtC7RYBXX7ILZhZkWTJtzDOT8_qpdShEHS_SfkQJxF6HLB18p2Qlnd11epuTRwk6CnfpXjSaxsvFqF7EEDLs-JM4qfvOMFOYhN9aP0pDQuhe/s320/hot+shades+cool+offer1.jpg" width="320" /></a></div>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com529tag:blogger.com,1999:blog-4192958444909185516.post-69928540516018640192011-09-17T00:51:00.000-07:002011-09-17T00:52:14.042-07:00Successful SEO Tactics: Off-Site Optimization<span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><img alt="seo-tactics-external-influences-off-site" src="http://cms.searchenginewatch.com/IMG/443/193443/seo-tactics-external-influences-off-site.jpeg?1315518766" class="center" title="seo-tactics-external-influences-off-site" style="margin-top: 0px; margin-right: auto; margin-bottom: 15px; margin-left: auto; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; float: none; display: block; background-position: initial initial; background-repeat: initial initial; " border="0" /></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">The large majority of external factors that influence organic rankings fall within the classification of<a href="http://searchenginewatch.com/topic/link_building" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">link building</a>. There have been great debates in recent months that the ranking impact that can be derived through social media signals falls outside of “traditional” link building. That is valid, and will continue to be debated.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">It seems there are few topics within<span class="Apple-converted-space"> </span><a href="http://searchenginewatch.com/seo" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">SEO</a><span class="Apple-converted-space"> </span>or digital marketing that are as highly contested and controversial as link building. As the<span class="Apple-converted-space"> </span><a href="http://responsemine.com/seotactics/" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">SEO Tactics</a><span class="Apple-converted-space"> </span>chart was developed, it became obvious that off-site influences would be a core pillar.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This article focuses more on the strategies that surround link building as opposed to the tactics. The space is flooded with these tactics already, yet little attention is paid to the strategies that guide successful link building campaigns.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">You are simply burning time and money when a thoughtful link building strategy is absent. Hopefully some of the concepts conveyed in this article will translate well into the programs you're managing.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Keywords, Anchor Text & the Value of Diversification</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">You absolutely must have a data-driven keyword strategy in place to drive results from your link building efforts. If you’re not driving revenue or leads then what’s the point?</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Identify keywords that have the highest likelihood of driving incremental online conversions, and set those terms as your target. Here’s some good information on<span class="Apple-converted-space"> </span><a href="http://searchenginewatch.com/article/2096246/Successful-SEO-Tactics-Keyword-Selection" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">identifying the right keywords</a>.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">These keywords become the genesis of your anchor text, but don’t fall into the trap that many SEOs do. Here’s a common problem – I want to rank for “men’s jackets” and in doing so I’ve determined that all of the links that I will attain will be targeted with “men’s jackets” as the anchor text. This is a mistake. While you certainly need some focus on the primary keywords within your anchor text it’s equally as important to work with derivatives of that keyword.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Moderation and diversification are important principles in anchor text selection. Do your homework and identify a set of valuable derivates such as “men’s winter jackets” and “cheap men’s jackets.” Diversifying the keywords within your link profile will help it appear natural.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">An anchor text usage rule of thumb that we’ve seen success with looks something like this:</p><ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">50 percent containing the exact match keyword.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">30 percent to 40 percent containing keyword derivatives.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">10 percent to 20 percent containing brand terms/URL.</li></ul><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Diversification not only relates to the anchor text but to the proportion of “follow” and “nofollow” links within your profile. Many link builders make the mistake of acquiring an abundance of “follow” links to the point where it makes up nearly 100 percent of the profile. Does this look natural? No.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">While the direct value of a “nofollow” link will be less than a “follow,” the indirect value of diversifying your overall link profile will make it well worth the time.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Aiming at the Right Target – Destination URL Selection</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">The link building components of an SEO campaign shouldn't occur in a vacuum. They should be complimenting a larger and more holistic approach to SEO. When determining the URL that you will be pointing to your anchor text, you should follow the same methodology that your internal linking structure follows.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This consistency is important and will help signal the engines as to which specific URL should rank for a given term. Mapping your keywords to specific URLs from the start is a worthwhile exercise and can be used as a guide for both internal and off-site linking. Here’s some good information related to<span class="Apple-converted-space"> </span><a href="http://searchenginewatch.com/article/2101314/Successful-SEO-Tactics-On-Site-Optimization" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">keyword mapping and on-site optimization</a> elements that should be considered as part of your holistic plan.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Avoid pointing links to the home page when link building to non-brand terms. Diversification again comes into play here and you want URLs that have the best chance of converting to be the page that ranks for a given term.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Strive for a healthy mix of links coming in at you category pages, sub-category pages, and product-level pages. If you are link building with the anchor text “men’s jackets” this should be pointing into your category level page that is optimized for “men’s jackets” with an internal linking structure that is supporting the URL for that keyword.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Sub-category-targeted link building can be quite successful within ecommerce sites. Utilizing a sub-category-specific derivative such as “men’s winter jackets” that is pointed to its mapped sub category URL can be beneficial for both that term and the head term that it is a derivative of. This is where the power of proper internal linking can benefit your link building efforts as weight can be transferred both upstream to the category page and downstream to product-level pages via site navigation, breadcrumbs, etc.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Penalized vs. Devalued – Panda Paranoia</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">It’s hard to have a discussion on link building without talking about Google’s Panda update. Plenty of ecommerce webmasters are afraid that Google is or will penalize their site because they have links coming in from what they believe is a low quality content site that has been penalized.</p><p style="margin: 0px 0px 20px; padding: 0px; border-width: 0px; outline-width: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent;">Unless you're creating massive amounts of low quality content on your own site, the chances of you receiving stiff penalties from Google because of a few inbound links is quite low (although a small degree of paranoia is a good thing when it comes to SEO). However, it's quite likely those inbound links will be devalued. This is a much different scenario than your site being penalized though - so keep things in perspective.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">source by:- <a href="http://searchenginewatch.com/article/2107974/Successful-SEO-Tactics-Off-Site-Optimization">http://searchenginewatch.com/article/2107974/Successful-SEO-Tactics-Off-Site-Optimization</a></p></span>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com36tag:blogger.com,1999:blog-4192958444909185516.post-40520966193614318292011-09-17T00:48:00.000-07:002011-09-17T00:50:58.080-07:0010 Ugly SEO Tools that Actually Rock<span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: inherit; font-size: 1.5em; font-family: inherit; vertical-align: baseline; color: rgb(17, 17, 17); line-height: 1.2em; "><strong style="font-weight: bold; ">1. Shared Count</strong></h2><p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"><strong style="font-weight: bold; ">Why it Rocks</strong><span class="Apple-converted-space"> </span>- Introduced to us by<span class="Apple-converted-space"> </span><a href="http://www.seomoz.org/blog/how-to-track-your-social-media-strategy" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">Tom Critchlow</a>,<span class="Apple-converted-space"> </span><a href="http://sharedcount.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">Shared Count</a><span class="Apple-converted-space"> </span>has a permanent place on my bookmarks bar. Not only does it track the social sharing statistics of any page you desire, including<span class="Apple-converted-space"> </span><strong style="font-weight: bold; ">Facebook, LinkedIn, Google+</strong><strong style="font-weight: bold; "><span class="Apple-converted-space"> </span></strong>and raw<span class="Apple-converted-space"> </span><strong style="font-weight: bold; ">Twitter<span class="Apple-converted-space"> </span></strong>counts. In addition, Shared Count<span class="Apple-converted-space"> </span><a href="http://sharedcount.com/documentation.php" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">has an open API</a>, so you can build your own tools on top of it.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: inherit; font-size: 1.5em; font-family: inherit; vertical-align: baseline; color: rgb(17, 17, 17); line-height: 1.2em; "><strong style="font-weight: bold; ">2. IETester</strong><a href="http://www.my-debugbar.com/wiki/IETester/HomePage" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 20px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; "><br /></a></h2><p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"><strong style="font-weight: bold; ">Why it Rocks -<span class="Apple-converted-space"> </span></strong>Whenever you check cross browser compatibility,<span class="Apple-converted-space"> </span><em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: italic; font-size: 13px; font-family: inherit; vertical-align: baseline; ">9 times out of 10 Internet Explorer throws you for a loop</em>.<span class="Apple-converted-space"> </span><a target="_blank" href="http://www.my-debugbar.com/wiki/IETester/HomePage" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">IETester</a><span class="Apple-converted-space"> </span>is a free, downloadable web browser that allows you to render different versions of IE in side-by-side windows and check for errors. There’s also a cool debugging option to root out tough-to-find problems.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: inherit; font-size: 1.5em; font-family: inherit; vertical-align: baseline; color: rgb(17, 17, 17); line-height: 1.2em; "><strong style="font-weight: bold; ">3. Blogscape</strong><a href="http://www.seomoz.org/labs/blogscape" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 20px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; "><br /></a></h2><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><strong style="font-weight: bold; ">Why it Rocks -<span class="Apple-converted-space"> </span></strong>The hidden gem of the SEOmoz toolset,<span class="Apple-converted-space"> </span><a target="_blank" href="http://www.seomoz.org/labs/blogscape" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">Blogscape</a><span class="Apple-converted-space"> </span>allows you to monitor the popularity of any keyword, brand or url on a daily basis. Simply enter a term or domain and see a list of all mentions of that phrase taken from a list of 1000s of RSS feeds and more.</p><p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;">In addition, advanced query operators allow you to track only posts containing a link to a specific domain –<strong style="font-weight: bold; ">great for tracking new link discovery</strong>. We use it in-house at SEOmoz weekly to help measure the success of our SEO efforts.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: inherit; font-size: 1.5em; font-family: inherit; vertical-align: baseline; color: rgb(17, 17, 17); line-height: 1.2em; "><strong style="font-weight: bold; ">4. URI Valet</strong></h2><p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"><strong style="font-weight: bold; ">Why It Rocks -<span class="Apple-converted-space"> </span></strong><a target="_blank" href="http://urivalet.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">URI Valet</a><span class="Apple-converted-space"> </span>combines over 10 structural tools in one to perform technical audits, site reviews and more. You can see behind the scenes of any web page by checking<span class="Apple-converted-space"> </span><strong style="font-weight: bold; ">server headers, text to HTML ratio, download speed, object details</strong><span class="Apple-converted-space"> </span>and quick links to W3C Validators. One of my favorite features not only lists all the internal and external links on a page, but validates them as well.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: inherit; font-size: 1.5em; font-family: inherit; vertical-align: baseline; color: rgb(17, 17, 17); line-height: 1.2em; "><strong style="font-weight: bold; ">5-6. Robots.txt Checkers</strong></h2><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><a target="_blank" href="http://tool.motoricerca.info/robots-checker.phtml" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">http://tool.motoricerca.info/robots-checker.phtml</a><br /><a target="_blank" href="http://www.frobee.com/robots-txt-check" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">http://www.frobee.com/robots-txt-check</a> </p><p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"><strong style="font-weight: bold; ">Why They Rock -<span class="Apple-converted-space"> </span></strong>I couldn’t decide which of these tools I liked more - it’s good to bookmark them both. When I worked on the help team at SEOmoz, these tools were essential for finding hidden problems with robots.txt files, even when no error was visible. They even account for hidden code in your files that can trip up your average search spider. I guarantee at least<span class="Apple-converted-space"> </span><strong style="font-weight: bold; ">1 out of 5 readers</strong><span class="Apple-converted-space"> </span>will discover robots.txt errors they never knew existed.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: inherit; font-size: 1.5em; font-family: inherit; vertical-align: baseline; color: rgb(17, 17, 17); line-height: 1.2em; "><strong style="font-weight: bold; ">7. Wayback Machine</strong><a href="http://www.archive.org/web/web.php" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 20px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; "><br /></a></h2><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><strong style="font-weight: bold; ">Why it Rocks -<span class="Apple-converted-space"> </span></strong>The<span class="Apple-converted-space"> </span><a target="_blank" href="http://www.archive.org/web/web.php" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">Wayback Machine</a><span class="Apple-converted-space"> </span>has a giant archive of website pages going back 15 years. If you want to research older links that may have disappeared or track website modifications that resulted in traffic changes, the Wayback machine lets you peer into the past, sometimes with dramatic results. It’s hard to believe this is what<span class="Apple-converted-space"> </span><a target="_blank" href="http://web.archive.org/web/20090802140005/http://www.seomoz.org/blog" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">SEOmoz looked like just 2 years ago</a>.</p><p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;">Some grey hat SEOs buy expired domains, then reconstruct the previously existing website page-by-page from the Machine’s archives. By doing so they hope to preserve the allusion of continuity to Google. (In my opinion, the jury’s still out.)</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: inherit; font-size: 1.5em; font-family: inherit; vertical-align: baseline; color: rgb(17, 17, 17); line-height: 1.2em; "><strong style="font-weight: bold; ">8. SEO Browser</strong></h2><p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"><strong style="font-weight: bold; ">Why it Rocks -<span class="Apple-converted-space"> </span></strong>Quickly see all of a webpage’s important SEO structure in one view, starting with the title tag and working your way down. Does the page have a robots.txt file? How about analytics installed? Often I use the SEO Toolbar for a quick look at page structure information, but the<span class="Apple-converted-space"> </span><a target="_blank" href="http://www.seo-browser.com/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">SEO Browser</a><span class="Apple-converted-space"> </span>is an old favorite and great when I want to see the entire text copy laid out on a single, readable page.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: inherit; font-size: 1.5em; font-family: inherit; vertical-align: baseline; color: rgb(17, 17, 17); line-height: 1.2em; "><strong style="font-weight: bold; ">9. Rank Checker</strong></h2><p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"><strong style="font-weight: bold; ">Why it Rocks -<span class="Apple-converted-space"> </span></strong>Sometimes you want to check a bunch of rankings…. fast. The<span class="Apple-converted-space"> </span><a target="_blank" href="http://tools.seobook.com/firefox/rank-checker/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">Rank Checker</a><span class="Apple-converted-space"> </span>from SEObook runs on your browser so you don’t have to wait for a third party to check your rankings for you. Beware, because it runs on your browser it’s much harder to control for the effects of localization and other mitigating factors, but it’s still handy when speed is more important than absolute accuracy.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: inherit; font-size: 1.5em; font-family: inherit; vertical-align: baseline; color: rgb(17, 17, 17); line-height: 1.2em; "><strong style="font-weight: bold; ">10. Xenu’s Link Sleuth</strong></h2><p style="margin: 0px 0px 1.5em; padding: 0px; border-width: 0px; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline;"><strong style="font-weight: bold; ">Why it Rocks -<span class="Apple-converted-space"> </span></strong>While<span class="Apple-converted-space"> </span><a href="http://www.screamingfrog.co.uk/seo-spider/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">Screaming Frog</a><span class="Apple-converted-space"> </span>is winning over the hearts and minds of many SEOs,<span class="Apple-converted-space"> </span><a target="_blank" href="http://home.snafu.de/tilman/xenulink.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">Xenu’s Link Sleuth</a><span class="Apple-converted-space"> </span>takes the award as the original ugly SEO tool that rocks. Most think of it as a link checker that runs on your desktop, but its dead simple interface and easy-to-understand reporting makes it a must have when running quick site audits. It’s also brilliant when<span class="Apple-converted-space"> </span><a target="_blank" href="http://www.seomoz.org/blog/actionable-link-building-strategies" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; color: rgb(11, 114, 186); text-decoration: none; ">mining for link opportunities</a>.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 13px; font-family: inherit; vertical-align: baseline; ">source by: - <a href="http://www.seomoz.org/blog/seo-tools-that-rock">http://www.seomoz.org/blog/seo-tools-that-rock</a></p></span><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com2tag:blogger.com,1999:blog-4192958444909185516.post-64980362747069727812011-09-17T00:26:00.000-07:002011-09-17T00:48:16.901-07:005 Simple Ways to Make Your Blog Links Better<span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Blog links can be amazing. Links from real, powerful blogs that have a strong subscriber base and an active community are worth their weight in gold. Not just in the usual way links are useful, but they are great for increasing brand awareness and industry authority.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">But sometimes the natural format of a blog can dampen their power.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">For example, over time blog posts move deeper into a site. They fall off the homepage and they get pushed out of category main pages as newer posts take their place. This natural progression results in most blog posts having limited internal linking from archive pages.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Sure there are plenty of add-ons and plug-ins to help keep posts interlinked and out of archive obscurity. There are plug-ins to help with<span class="Apple-converted-space"> </span><a href="http://www.searchenginejournal.com/wordpress-plugins-to-interlink-blog-content/19884/" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">interlinking</a> and<span class="Apple-converted-space"> </span><a href="http://www.mattcutts.com/blog/wordpress-plugin-related-posts/" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">related posts</a> plug-ins. But not every blogger utilizes these tools and you can’t twist their arm to make their blog more<span class="Apple-converted-space"> </span><a href="http://searchenginewatch.com/seo" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">SEO</a><span class="Apple-converted-space"> </span>friendly for you.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">What you can do though is use a few proactive and preventative measures to help fight the natural dampening of link velocity from blog links.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Recommend Some Good Plug-Ins</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">If you have a link from a blog, and especially if you had a hand in making it happen, why not make a recommendation? If you asked for this link, or wrote for this link then you have an existing relationship. If a blogger isn’t interlinking their blog posts in any significant way, a little friendly advice might be warranted.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Try not to talk about SEO though. Instead suggest that interlinking could help their readers stay more engaged. Sure if they know about SEO they might appreciate the sentiment. But if they don’t, you might find yourself teaching a 101 via email.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Keep it simple and focused on the one thing every blogger cares about: their readers.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Build Links</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Like it’s not hard enough to get links, now you have to build links to your links? Hey I didn’t invent the system, I just make observations.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">If your blog post link doesn’t get some external link attention it’s not going to give you as much benefit as it could. Whether you wrote a guest post or got mentioned in a collection of useful links, if that page only has internal links, then it’s a minor league player in your profile. But if that page picks up a few outside links then at least it becomes Double-A.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Don’t leave the social media just up to the blog owner who hosts your link. They have tomorrow’s post to think about. Make sure you pitch in on the social promotion and help the post containing your link gain as much traction as possible. And when it comes to building links getting people to link to someone else’s content, that already links to you, is often easier than begging for links to your landing pages.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Title Tags</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Optimizing title tags is a big part of on-page SEO work. But sometimes it can be useful in off-page SEO too.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">If you’re doing content placement, or you’re featured in an interview or review, then you may be able to impact the title tag of the blog post holding your link. Do you want that blog post to rank for your keywords? Not necessarily. But a targeted title tag can add a bit of extra contextual relevance to the blog post and your link.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">If your link has keyword anchor text and the page title contains relevant keywords as well, that’s a great combination. You’re sending a double whammy of signals to search engines about what this page is about, and also what your site is about. And those signals are incredibly important when Google or any other engine is trying to figure out who should rank for what.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Vary Your Bios</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Guest posting is becoming a highly popular way to build links. If you’re doing it right you spend a fair amount of time pitching bloggers and creating content.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Obviously getting your link right in the content of the post is a little better than just having a bio link. But not everyone is game for that and you have to play by the rules.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Fortunately, the bio link is pretty standard on the guest posting circuit; you can at least impact that. Mix up the pages you target, the keywords you use and the text of your bio. These kinds of links are an excellent opportunity to target sub-pages which don’t get a lot of love and not using a boilerplate bio on every post helps keep each guest post free of any duplicate content.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Skip the Bad Blogs</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Seriously, the best way to make your blog links more powerful is to be more selective about which blogs you get links from. You can’t control the links you pick up at random without asking. But if you’re going to actively pursue blog links through guest posting, outreach, or reviews, make it truly worth your while.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Settling for the bottom of the barrel links is almost as bad as not getting links at all. Why not really invest the time and talent to score placement on a truly great blog?</p><p style="margin: 0px 0px 20px; padding: 0px; border-width: 0px; outline-width: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent;">Getting a review for your electronics site on a blog that reviews everything from cheap office furniture to the best credit card offers isn’t really all that useful. Be honest with yourself, will the blog in question review anyone or publish anything? Does anyone even read these posts let alone comment on them or share them? If not, skip it. Ten of those links aren’t as good as 1 link from a blog that genuinely takes pride in its content and community.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Source by:- <a href="http://searchenginewatch.com/article/2106492/5-Simple-Ways-to-Make-Your-Blog-Links-Better">http://searchenginewatch.com/article/2106492/5-Simple-Ways-to-Make-Your-Blog-Links-Better</a></p></span>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-75536273451188433362011-09-17T00:23:00.001-07:002013-08-08T03:14:38.310-07:005 Ways SEOs Can Work with Social Media Managers<span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">As social media gets widely adopted across organizations of all sizes we’re starting to see social media and search marketing teams operating in silos. That is already the case in many organizations. It isn’t unusual to have a 5:1 ratio where there are five community managers for every search marketer.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Due to nature of daily social media management, it’s natural that social media teams will outnumber small search teams (including one man teams!). This puts the onus on SEOs to reach out to their social media counterparts and ensure SEO is part of social media process as well.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">An in-house SEO invests a lot of their time into creating an enterprise-wide process to work with developers, IT, and other important stakeholders. SEOs should also create a process for social media teams since they create a huge amount of content on a daily basis.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">One of the first steps to get SEO integrated into any existing process is SEO training. But there are additional ways SEOs can work with social media team on an ongoing basis to ensure that even social media team members integrate SEO and leverage their daily community management efforts. Let’s jump in into what I think are the top 5 ways SEO’s can work with their social media counterparts:</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">1. Train Social Media Managers on SEO Essentials</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">SEO, especially in-house SEO, is a lot about demystifying the SEO myths across the organization and to me that starts with a ground level SEO training. I like to call this “Essential SEO Training” as the goal here is not to make SEO experts out of your social media managers but just enough to ensure that SEO is built into the social media process (most importantly not missed out on).</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Many community managers come from a non-technical background so if you start with technical jargons like server response codes, faceted navigation, etc. then you will lose them. Instead, focus more on meta tags, H1 tags, alt text, page titles, and so on.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">It is also assumed that you as an SEO would be working with IT or developers on the technical side of SEO so better to keep it simple for social media team members. Reaching out and offering to train them can be a good icebreaker of sorts and is also a great way to make an impression with the social media group.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Remember, most of the times blogging responsibilities also fall under social media team. Training them on how to write optimized blog posts can benefit your SEO performance a great deal.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">2. Show Them the “Whys” and “Hows” of Keyword Research</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Search marketers understand that keywords are the cornerstone of SEO. But not everyone understands that, so driving that point across to social media team members should be your goal.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Besides the obvious importance of keywords, you can show them how to use the various keyword tools.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">One common mistake people make is picking keywords with highest number of searches. Instead, you want to train them on why that may not be the right approach.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">It’s important that they learn how various keyword tools employ different data collection methodology. The other advantage of empowering them with tools is they are self-sufficient thus allowing you to focus on more strategic initiatives.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">3. Optimizing Tweets For Visibility</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">As engines start integrating more tweets in their SERPs, we’ll see an increasing number of tweets show up for normal keyword queries. Twitter too is constantly updating their internal search engine, so getting found inside Twitter searches becomes critical as well.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Inserting one good keyword in each tweet is a good tip to share with social media managers. Think about the search impact social media managers can create if they target the same keyword while writing a blog post, creating few tweets, posting on Facebook fan page all the while using the same keyword.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">I’m always amazed at the amount of content a social media team ends up creating on a daily basis. It is not just the original tweets but the retweets, mentions, etc. that makes up the<span class="Apple-converted-space"> </span><a href="http://searchenginewatch.com/article/2108186/Bit.ly-Shows-Links-Have-a-3-Hour-Half-Life-Study" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">lifecycle of a tweet</a>.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Think of the SEO opportunity if you can take that content and house it in your domain – something to the effect that Zappos has done at twitter.zappos.com. I talked about this last year during<span class="Apple-converted-space"> </span><a href="http://www.searchenginestrategies.com/chicago/" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">SES Chicago</a><span class="Apple-converted-space"> </span>in one of my<span class="Apple-converted-space"> </span><a href="http://www.youtube.com/watch?v=FcKkkFGntAw" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">in-house SEO panel</a>. Again, SEOs are well suited for this kind of initiatives.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">4. Optimizing Facebook Fan Page</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">A tremendous amount of time and resources are poured into building a company’s Facebook community that it makes sense if we start optimizing that content on fan pages for SEO.</p><p style="margin: 0px 0px 20px; padding: 0px; border-width: 0px; outline-width: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent;">Jeff Widman and team at PageLever recently did an interesting study on the referral traffic that search engines send to Facebook fan pages. They looked at almost 1,000 Facebook fan pages and found that almost<span class="Apple-converted-space"> </span><a href="http://searchenginewatch.com/article/2104996/34-of-Referrals-to-Facebook-Pages-Come-from-Google-Yahoo-Bing-Study" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">one-third of external traffic is sent by search engines</a>.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">The key takeaway here: optimize your Facebook page just like you would any web property. It would be a hard battle convincing social media managers to allow you to make changes on Fan pages (it’s their baby!) but looking at back end analytics (<a href="http://searchenginewatch.com/article/2097426/Facebook-Insights-6-Areas-You-Need-to-Monitor-for-Effective-Messaging" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">Facebook insights</a><span class="Apple-converted-space"> </span>for starters) and then making an “SEO case” can help you win this battle.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">You can customize your training session to tackle Facebook posts while keeping your SEO process transparent. This way social media team can integrate SEO on an ongoing basis without you being involved.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This is another social media property where so much content (and engagement) is created that it makes perfect sense to leverage it for SEO. This can also be another source by which SEO can attribute the gains to their performance.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">5. Teach Them the Importance of Conversion Metrics</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">The science of measuring conversion metrics like a search marketer doesn’t come naturally to “many” social media managers. Most of the time, search marketers create campaigns with end conversions in mind. They launch campaigns only if the ROI makes sense.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Not so with social media as collectively we are still in the “figuring out mode.” On top of that, the social media customer conversion funnel is slightly longer with more emphasis on fan engagement.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">It’s easy to get carried away with the “coolness factor” of social media like number of fans, followers, design, apps, and so on that folks forget the purpose of a business is to create customers, as Peter Drucker said.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">True, direct marketers can get little disappointed with social media as there is no straightforward “input X amount of dollars to get Y number of customers” ratio on social media. This is where SEO’s can help social media team understand common performance metrics the “search world” follows.</p><p style="margin: 0px 0px 20px; padding: 0px; border-width: 0px; outline-width: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent;">Search marketers should realize the engagement factor of social media so search marketers can also do with some unlearning of their own. Collaborating and coming up with common set of metrics is the way forward.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Source by:- <a href="http://searchenginewatch.com/article/2109664/5-Ways-SEOs-Can-Work-with-Social-Media-Managers">http://searchenginewatch.com/article/2109664/5-Ways-SEOs-Can-Work-with-Social-Media-Managers</a></p></span><p></p>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-22257795914978513572011-09-17T00:23:00.000-07:002011-09-17T00:25:56.548-07:005 Ways SEOs Can Work with Social Media Managers<span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">As social media gets widely adopted across organizations of all sizes we’re starting to see social media and search marketing teams operating in silos. That is already the case in many organizations. It isn’t unusual to have a 5:1 ratio where there are five community managers for every search marketer.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Due to nature of daily social media management, it’s natural that social media teams will outnumber small search teams (including one man teams!). This puts the onus on SEOs to reach out to their social media counterparts and ensure SEO is part of social media process as well.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">An in-house SEO invests a lot of their time into creating an enterprise-wide process to work with developers, IT, and other important stakeholders. SEOs should also create a process for social media teams since they create a huge amount of content on a daily basis.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">One of the first steps to get SEO integrated into any existing process is SEO training. But there are additional ways SEOs can work with social media team on an ongoing basis to ensure that even social media team members integrate SEO and leverage their daily community management efforts. Let’s jump in into what I think are the top 5 ways SEO’s can work with their social media counterparts:</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">1. Train Social Media Managers on SEO Essentials</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">SEO, especially in-house SEO, is a lot about demystifying the SEO myths across the organization and to me that starts with a ground level SEO training. I like to call this “Essential SEO Training” as the goal here is not to make SEO experts out of your social media managers but just enough to ensure that SEO is built into the social media process (most importantly not missed out on).</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Many community managers come from a non-technical background so if you start with technical jargons like server response codes, faceted navigation, etc. then you will lose them. Instead, focus more on meta tags, H1 tags, alt text, page titles, and so on.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">It is also assumed that you as an SEO would be working with IT or developers on the technical side of SEO so better to keep it simple for social media team members. Reaching out and offering to train them can be a good icebreaker of sorts and is also a great way to make an impression with the social media group.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Remember, most of the times blogging responsibilities also fall under social media team. Training them on how to write optimized blog posts can benefit your SEO performance a great deal.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">2. Show Them the “Whys” and “Hows” of Keyword Research</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Search marketers understand that keywords are the cornerstone of SEO. But not everyone understands that, so driving that point across to social media team members should be your goal.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Besides the obvious importance of keywords, you can show them how to use the various keyword tools.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">One common mistake people make is picking keywords with highest number of searches. Instead, you want to train them on why that may not be the right approach.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">It’s important that they learn how various keyword tools employ different data collection methodology. The other advantage of empowering them with tools is they are self-sufficient thus allowing you to focus on more strategic initiatives.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">3. Optimizing Tweets For Visibility</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">As engines start integrating more tweets in their SERPs, we’ll see an increasing number of tweets show up for normal keyword queries. Twitter too is constantly updating their internal search engine, so getting found inside Twitter searches becomes critical as well.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Inserting one good keyword in each tweet is a good tip to share with social media managers. Think about the search impact social media managers can create if they target the same keyword while writing a blog post, creating few tweets, posting on Facebook fan page all the while using the same keyword.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">I’m always amazed at the amount of content a social media team ends up creating on a daily basis. It is not just the original tweets but the retweets, mentions, etc. that makes up the<span class="Apple-converted-space"> </span><a href="http://searchenginewatch.com/article/2108186/Bit.ly-Shows-Links-Have-a-3-Hour-Half-Life-Study" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">lifecycle of a tweet</a>.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Think of the SEO opportunity if you can take that content and house it in your domain – something to the effect that Zappos has done at twitter.zappos.com. I talked about this last year during<span class="Apple-converted-space"> </span><a href="http://www.searchenginestrategies.com/chicago/" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">SES Chicago</a><span class="Apple-converted-space"> </span>in one of my<span class="Apple-converted-space"> </span><a href="http://www.youtube.com/watch?v=FcKkkFGntAw" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">in-house SEO panel</a>. Again, SEOs are well suited for this kind of initiatives.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">4. Optimizing Facebook Fan Page</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">A tremendous amount of time and resources are poured into building a company’s Facebook community that it makes sense if we start optimizing that content on fan pages for SEO.</p><p style="margin: 0px 0px 20px; padding: 0px; border-width: 0px; outline-width: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent;">Jeff Widman and team at PageLever recently did an interesting study on the referral traffic that search engines send to Facebook fan pages. They looked at almost 1,000 Facebook fan pages and found that almost<span class="Apple-converted-space"> </span><a href="http://searchenginewatch.com/article/2104996/34-of-Referrals-to-Facebook-Pages-Come-from-Google-Yahoo-Bing-Study" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">one-third of external traffic is sent by search engines</a>.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 20px; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">The key takeaway here: optimize your Facebook page just like you would any web property. It would be a hard battle convincing social media managers to allow you to make changes on Fan pages (it’s their baby!) but looking at back end analytics (<a href="http://searchenginewatch.com/article/2097426/Facebook-Insights-6-Areas-You-Need-to-Monitor-for-Effective-Messaging" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">Facebook insights</a><span class="Apple-converted-space"> </span>for starters) and then making an “SEO case” can help you win this battle.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">You can customize your training session to tackle Facebook posts while keeping your SEO process transparent. This way social media team can integrate SEO on an ongoing basis without you being involved.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">This is another social media property where so much content (and engagement) is created that it makes perfect sense to leverage it for SEO. This can also be another source by which SEO can attribute the gains to their performance.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 15px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">5. Teach Them the Importance of Conversion Metrics</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">The science of measuring conversion metrics like a search marketer doesn’t come naturally to “many” social media managers. Most of the time, search marketers create campaigns with end conversions in mind. They launch campaigns only if the ROI makes sense.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Not so with social media as collectively we are still in the “figuring out mode.” On top of that, the social media customer conversion funnel is slightly longer with more emphasis on fan engagement.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">It’s easy to get carried away with the “coolness factor” of social media like number of fans, followers, design, apps, and so on that folks forget the purpose of a business is to create customers, as Peter Drucker said.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">True, direct marketers can get little disappointed with social media as there is no straightforward “input X amount of dollars to get Y number of customers” ratio on social media. This is where SEO’s can help social media team understand common performance metrics the “search world” follows.</p><p style="margin: 0px 0px 20px; padding: 0px; border-width: 0px; outline-width: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent;">Search marketers should realize the engagement factor of social media so search marketers can also do with some unlearning of their own. Collaborating and coming up with common set of metrics is the way forward.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Source by:- <a href="http://searchenginewatch.com/article/2109664/5-Ways-SEOs-Can-Work-with-Social-Media-Managers">http://searchenginewatch.com/article/2109664/5-Ways-SEOs-Can-Work-with-Social-Media-Managers</a></p></span><p></p>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-86491975153731611312011-09-05T01:40:00.001-07:002011-09-05T01:42:23.998-07:00Regent Lighting Worldwide Contact<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXSxJEe6DDSbeYKT_umXsyu26M6AEJhwhuMaD8m3aDyVAkufjPel-VzvIVcaQZAS512YlMxERaeGYmm6bwQ23FUFM4ar4ItVOkBCj2bKSngYYVAWPdTz9SPhNC2QWjXkegGIDEEgDD06a0/s1600/regentbackground.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 306px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXSxJEe6DDSbeYKT_umXsyu26M6AEJhwhuMaD8m3aDyVAkufjPel-VzvIVcaQZAS512YlMxERaeGYmm6bwQ23FUFM4ar4ItVOkBCj2bKSngYYVAWPdTz9SPhNC2QWjXkegGIDEEgDD06a0/s320/regentbackground.jpg" alt="" id="BLOGGER_PHOTO_ID_5648792789492480050" border="0" /></a>
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<br /></a></div>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-62774785882396940552011-08-30T22:32:00.000-07:002011-08-31T01:08:39.776-07:00Welcome to Regent Lighting Asia<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHOm743hUlCyUpuu2Pd9O2iOg7HZtNbW4-F3mJqWUfSoJ6JffNTouXxLLZuMYa6hxJ1ncY73ya_eRXt9t6z2LjlsgKOVC703ZQOpqRUCY1J7-OiSZ8FXbBrguZMQYL1JDOmVHbZ9bgIKli/s1600/NSEZ.PNG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 306px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHOm743hUlCyUpuu2Pd9O2iOg7HZtNbW4-F3mJqWUfSoJ6JffNTouXxLLZuMYa6hxJ1ncY73ya_eRXt9t6z2LjlsgKOVC703ZQOpqRUCY1J7-OiSZ8FXbBrguZMQYL1JDOmVHbZ9bgIKli/s320/NSEZ.PNG" alt="" id="BLOGGER_PHOTO_ID_5646928992255323234" border="0" /></a>
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<br />Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0tag:blogger.com,1999:blog-4192958444909185516.post-66788673973060035502011-07-29T22:06:00.000-07:002011-07-29T22:08:37.242-07:00Business Guide to Facebook Launches<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: sans-serif; font-size: 14px; line-height: 20px;"><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Facebook has launched<span class="Apple-converted-space"> </span><a href="http://www.facebook.com/business" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; color: rgb(11, 108, 180); outline-width: 0px; outline-style: initial; outline-color: initial; text-decoration: none; background-position: initial initial; background-repeat: initial initial; ">Facebook for Business</a>, a new resource hub dedicated to helping businesses get started and optimize their brand on Facebook. The new resource center presents preexisting features in a way that will make businesses understand what Facebook features and properties are available and relevant to utilize.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Launched Tuesday, Facebook for Business attempts to lay out a clear, concise, and easy-to-follow guide for businesses, making the problem of over-optimizing a thing of the past. The resource center brings value to business owners, employees tasked to handle social media, and marketers looking for science and statistics to sell and educate regarding Facebook services.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; ">Facebook for Business goes offers a simplistic but useful guide to its various resources, including:</p><ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Fan Pages</strong>, along with a conversation calendar resource, Facebook Pages Optimization Guide, and Facebook Insights Guide.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Claiming Your Place</strong>, something every business should do.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Making Your Website Social<span class="Apple-converted-space"> </span></strong>– open graph, plugins, and widgets.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Engagement</strong>, including resources for learning how to #win on Facebook</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Advertising</strong>, with many resources to ad optimization, targeting, and insights.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Sponsored Stories</strong>, also offering a sponsored story guide.</li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Best Practices Guide</strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Success Stories</strong></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 14px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; font-weight: bold; background-position: initial initial; background-repeat: initial initial; ">Personalized Mobile Experience</strong></li><li style="margin: 0px; padding: 0px; border-width: 0px; outline-width: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent;"><strong style="margin: 0px; padding: 0px; border-width: 0px; outline-width: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent; font-weight: bold;">Facebook Credits</strong></li></ul>Resource by: </span></span><a href="http://searchenginewatch.com/article/2097810/Business-Guide-to-Facebook-Launches">http://searchenginewatch.com/article/2097810/Business-Guide-to-Facebook-Launches</a>Anil Yadavhttp://www.blogger.com/profile/04903784289022703816noreply@blogger.com0