SEO Tips to Increase Ranking in SERP

General Rules in Search Engine Optimization:

Make blogs or websites for people, not search engines.
Make websites that convert to your end goal...not just rank for keywords.
Build a brand around a community. One that loves you and will fight for you because they love your services. Don't shut them off.
Make your brand so big that search engines need you.
Don't focus on just one keyword. Do a proper keyword research to find out what people seeking your products and services are actually using.
Don't forget to read Google's SEO Starter Guide

Make sure your title tag includes your keyword
A compelling call-to-action might help you get a better click-through rate in Google search engine results pages.
Make title tag unique on each page. [Use Google Webmaster Tools to detect problems with title tags]
Avoid keyword stuffing in your page title.

SEO Tips on the Use of Headings (H1, H2 and H3):
Headings (h1) and sub-headings (h2, h3) are texts that are written between those heading tags.

Avoid keyword stuffing in any of heading tags because it will do more harm than good.
Using your Keyword in H1 or H2 can give some minor positive effects on SEO.
H1 is the most important heading - Use it only once or twice per document and include your keyword there if it fits naturally.

SEO Tips Regarding the Body Text: Body text is the text from your web page without all the HTML tags and code.

Make sure that the keyword you are targeting with this page really is in your body text.
Avoid keyword stuffing in body text. Take note - each page should be targeted to different keywords.
Put main keyword closer to the top of the document.
Don't hide text through color by blending text color with background color.
Avoid too high keyword density (>10%) as it may lead to penalty (use synonyms, related words and LSI words)

SEO Tips on Using URL:
URL stands for Uniform Resource Locator. URL is the address of your web page.
Suggestions for Domain Name

If possible, put your main keyword in the domain name.
For SEO it seems that there is no difference between delimiting words in domain name or writing them together. From marketing standpoint it's better not to delimit words in domain name with dashes because of word of mouth marketing.

Suggestions for URL

Make user-friendly URL ; put your keywords there and leave out stop words like "I", "a", and "an" etc. Also avoid special characters like "&", "?", "=", "$", "%". "^" in the URL
Avoid keyword stuffing in URLs and try to keep them in reasonable length.
Use hyphens (-) instead of underscores (_) in your URLs.


SEO Tips on the Use of Sitemap
Sitemap is a file (or multiple files) that list URLs for a site.

It is important to submit your sitemap to Google Webmaster Tools
It is important to include a link to sitemap file in your robots.txt file
If you want to put sitemap on different domain you must put a link to it in your robots.txt file
All information about sitemaps - http://www.sitemaps.org/
You can also submit your sitemap to Bing Webmaster Tools
If you don't have a sitemap, try sitemap generators

SEO Suggestions about Links:
Internal linking and links in general are very important from SEO standpoint. Search engine algorithms use anchor texts extensively.

Follow Google's suggestions on URL structure: http://www.google.com/support/webmasters/bin/answer.py?answer=76329&hl=en
For internal linking - put nofollow attribute on links to unimportant pages (from SEO standpoint - like "Privacy Policy", "Contact us" and other pages)
Put keywords in anchor texts
If link anchor is an image then put anchor text in image's "alt" attribute
Avoid keyword stuffing in anchor texts
Avoid using un-related phrases like "click here" or "more..." in anchor texts
Linking to similar external sites will help search engines to determine your site's theme
Use the list above to check your anchor texts and nofollow attributes

SEO Suggestions on HTML Code and Page Load Time:

100% Valid code is great but most of the time search engine spiders can process invalid code as well.
Using less table tags may result in faster page load
Having smaller HTML will result in faster page load
Avoid broken images on your site as it slows down page load (click on the "Load time" link to get list of broken images on site)
Put CSS in external files. If you can combine all CSS information into one file it will make your page load faster
Put JavaScript code in external files. If you can combine all JavaScript code information into one file it will make your page load faster
If you are using common JS libraries (like jquery, prototype, moo tools and others) use Google Ajax Libraries API (more info here)
SEO Tips in Dealing With Images
For SEO purposes it is usefull to analyze filenames and "alt" texts of images on your site.
Use "alt" texts to describe the image - for accessibility and SEO reasons
Don't overuse "alt" texts, for example, don't add them to spacer images or layout of images
Put keywords in "alt" texts if they make sense in the context
You can also use keywords in filenames (write keywords together or seperate them with dashes)
Avoid keyword stuffing in "alt" texts or filenames
SEO Tips in Using Meta Keywords:
Meta keywords are keywords related to your site. They are coded in HTML and don't appear on the web page. Search engines do NOT care about meta keywords AT ALL and there's no reason to have them. But you can get new keyword ideas by looking at your competitor's keywords!


resource by http://www.scolexportal.info/2010/12/50-seo-tips-to-increase-search-engine.html