Mobile phones are increasingly being used to search online, and businesses simply cannot afford to ignore this trend. Now is the time to start targeting mobile users in the search engines if you have not yet done so. Mobile search is only going to get bigger, so here are some local mobile search strategies to maximize your performance and win more mobile customers over the coming year.
Focus on Improving Your Mobile Website
One of the best things you can do is make improvements to your mobile website. Even if you already have an app, your website should still be your priority. Just as with standard SEO, you are going to be hurting yourself if you don’t develop a strong mobile site. Google recommends a responsive design to enjoy the best results, as reported in Search Engine Land.
Even if you are focusing specifically on local mobile SEO, you still need to ensure you follow standard SEO best practices, which means high-quality content optimized for mobile users.
Utilize PPC Advertising
Targeting users in mobile search does not just involve SEO—you could also make use of PPC. PPC has come a long way in recent years, and strategies now exist that are designed specifically for searches made using mobile devices.
One tactic you could employ is Click to Call in AdWords. This is where you can display your phone number to mobile searchers, which they can then click on directly to call you.
You can also target your ads to only show up for users based in certain locations, as explained by Google. Choosing for your ads to show based on the searcher’s physical location could be an ideal way to target local customers.
You can also use location extensions, which display your address, number, and a map along with your ads. On mobiles, they also contain a link with directions to your business, which could encourage more people to visit your premises.
Sign Up to ‘Google My Business’
Many companies choose to hire help from specialists like the Singapore SEO company for their local mobile SEO strategies, but one thing that any business can do is sign up with ‘Google My Business.’ This can be an important influencer for SEO rankings both for desktop and mobile searches.
The key to getting the most from this is to publish content regularly, build up positive reviews, and manage your account on a regular basis. It’s a great way for local businesses to target mobile users who are out and about.
Include Your Location Info
People who search using their mobile phones are often looking for local products and services. According to Google, 56% of searches on smartphones on-the-go have local intent, so make it easy for them to find you.
Include your location info in your mobile marketing so that searchers can quickly find where you are. Use maps and provide directions. By making this clear you could improve your mobile campaign performance. Also, ensure that your contact details are the same across all online directories.
What About Multi-Location Businesses?
How to optimize for local when you have various locations? This can be a challenge. The most important thing is to sort out who will be responsible for optimization. If every location goes about their mobile optimization completely independently of the others, this could lead to problems.
It may be better to have just one domain for the company and to then use sub-domains for the different locations. This saves you having to manage multiple websites, and it can help to improve your SEO. In addition, you can set up a Google My Business account for each location to help them get more visibility in the search engines.
You may want to give each location control over its content and social activity, or you may want everything managed from one central location. It depends on your business, but either can work.
Maximize Your Local SEO For Mobile
Mobile search is one of the key areas to target if you want to improve your local SEO. Now is the time to start thinking seriously about your local mobile strategies to take advantage of the growth in mobile search that is already occurring and will continue to increase in the coming years. Don’t get left behind, and make sure you are ready to take full advantage of the local business that you could generate through mobile search.
Courtesy of: business2community.com
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