Our digital marketing agency spends
hours each week auditing prospective client’s websites to see how SEO
friendly they are. So, I’m constantly on the look out for the best
website audit tools that will make my life easier. After auditing 100’s
of websites and specific web pages, I’ve come up with my top
5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best.
1. MySiteAuditor
MySiteAuditor is by far
my favorite website audit tool for a combination of reasons. The main reason is that
we can embed it on our agency site and generate way more leads
than our contact form. So it’s great for agencies. What’s also very
impressive is that if I can get a page to score over 85%, there’s a good
chance it will be ranked on page #1 of Google for the key phrase I’m
targeting. So the audit really works well and is in direct alignment
with Google’s ranking algorithm.
Another reason I love this tool so much is that
it audits specific web pages or landing pages for any targeted key phrase.
Many SEO audit tools make the mistake of trying to audit the entire
site only, and Google ranks web pages, not websites. Here are a few
other reason why I love MySiteAuditor.
• Embed Options (for agencies to generate leads):
Yes
• White-label your audits:
Yes
• Free version:
Yes (unlimited audits)
• Can you audit specific web pages?
Yes
• Amount of data:
Very good!
• Key phrase analysis:
Yes
• Comparison audits:
Yes
• Export to PDF option:
Yes
• Email audit option:
Yes
• Download your audits:
Yes
• Design of Audit:
Very Nice
• Screenshots:
Yes
2. Screaming Frog
Screaming Frog is
fantastic for getting the most informative data from an entire site at
once. In fact, it’s not really an audit, it’s more of a crawl. It crawls
your entire site and and outputs data from an SEO perspective, giving
you lots of valuable insight into any SEO problems your site could have.
Unlike the other tools, you can download this one to your computer.
This is a huge plus because it allows the crawl to happen so much
faster. It’s definitely worth any agency to download. I highly recommend
it.
• Embed Options (for agencies to generate leads):
No • White-label your audits:
No • Free version:
Yes (up to 500 URL’s)
• Can you audit specific web pages?
No
• Amount of data: Very good!
• Key phrase analysis:
No • Comparison audits:
No • Export to PDF option:
No • Email audit option:
No • Download your audits:
No • Design of Audit:
Basic
• Screenshots:
No
5. SEO Report Card
SEO Report Card by
UpCity is a awesome audit tool for a quick analysis on your site. It’s
very visual and happens pretty fast. The great thing is that UpCity is a
very reputable company doing great things for small businesses. So if
you are a small business try this out. They evern have great options for
agencies to resell their services.
• Embed Options (for agencies to generate leads):
No • White-label your audits:
Yes • Free version:
Yes (unlimited audits)
• Can you audit specific web pages?
No
• Amount of data:
Good • Key phrase analysis:
No • Comparison audits:
No • Export to PDF option:
No • Email audit option:
Yes • Download your audits:
No • Design of Audit:
Very Nice!
• Screenshots:
No
4. WooRank
WooRank
is is an excellent tool for auditing your website. The free version
gives you a ton of data that you can use to improve the optimization of
your website. However, even though agencies would find the audit tool
very valuable, the audit tool is more aimed at website owners and
in-house SEO teams. If you’re a small business looking for a website
audit tool, this tool is awesome.
• Embed Options (for agencies to generate leads):
Yes • White-label your audits:
Yes • Free version:
Yes • Can you audit specific web pages?
No
• Amount of data:
Very good! • Key phrase analysis:
No • Comparison audits:
No • Export to PDF option:
No • Email audit option:
No • Download your audits:
No • Design of Audit:
Very Nice!
• Screenshots:
Yes
image: http://cdn2.business2community.com/wp-content/uploads/2014/02/marketing-grader.jpg
5. Marketing Grader
Marketing Grader has
been around for a while and is owned by the very reputable company,
HubSpot, Inc. The tool was formally known as “Website Grader”, but
includes much more data than just what’s found on your website. It looks
at your blog, social media channels, SEO, lead generation ability. and
your mobile site. To me this all still has very much to do with your
website’s performance, but I do understand why they went more general
with their name.
• Embed Options (for agencies to generate leads):
No • White-label your audits:
No • Free version:
Yes (unlimited audits)
• Can you audit specific web pages?
No
• Amount of data:
Good • Key phrase analysis:
No • Comparison audits:
No • Export to PDF option:
No • Email audit option:
No • Download your audits:
No • Design of Audit:
Very Nice!
• Screenshots:
Yes
Courtesy of: business2community.com
